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Indian M&E industry grew by $6 billion between 2020-22; two third growth from digital
Indian M&E industry grew by $6 billion between 2020-22; two third growth from digital
In Digital
Education sector continues to lead ad violations with 27% share in all complaints processed between April-Sept 2022: ASCI report
Education sector continues to lead ad violations with 27% share in all complaints processed between April-Sept 2022: ASCI report
In Advertising
Consumers less likely to repurchase from brands if they see ads beside misinformation, reveals DoubleVerify report
Consumers less likely to repurchase from brands if they see ads beside misinformation, reveals DoubleVerify report
In Advertising
Amazon plans to lay off 10,000 people in coming days
Amazon plans to lay off 10,000 people in coming days
In Marketing
Online shopping rules during the sales season with mobiles being the most purchased product: Hansa Research report
Online shopping rules during the sales season with mobiles being the most purchased product: Hansa Research report
In Marketing
AVOD set to overtake SVOD with time: Dentsu’s 2023 Media Trends report
AVOD set to overtake SVOD with time: Dentsu’s 2023 Media Trends report
In Digital
Me Mentality, Power to the People, Hyper Fatigue, to be the key consumer trends for 2023: Mintel
Me Mentality, Power to the People, Hyper Fatigue, to be the key consumer trends for 2023: Mintel
In Marketing
Disney+ Hotstar subscribers will decline in Q1 due to the absence of the IPL: Walt Disney
Disney+ Hotstar subscribers will decline in Q1 due to the absence of the IPL: Walt Disney
In OTT
Global economic outlook expected to impact 2023 business plans for 95% of marketers: WARC report
Global economic outlook expected to impact 2023 business plans for 95% of marketers: WARC report
In Marketing
CCI to soon pronounce its decision on Google’s alleged market dominance abuse in smart TV category
CCI to soon pronounce its decision on Google’s alleged market dominance abuse in smart TV category
In Digital
Meta to announce large scale lay-offs this week
Meta to announce large scale lay-offs this week
In Digital
Indian gaming market hits $ 2.6 billion, set to almost quadruple to $8.6 Billion by 2027: Lumikai report
Indian gaming market hits $ 2.6 billion, set to almost quadruple to $8.6 Billion by 2027: Lumikai report
In Digital
‘Baadshah of Bollywood’ Shah Rukh Khan turns 57, here’s a sneak-peak into his ad journey
‘Baadshah of Bollywood’ Shah Rukh Khan turns 57, here’s a sneak-peak into his ad journey
In Advertising
Multiscreening has become the most significant consumer behaviour for the Indian marketing industry: MMA – WARC report
Multiscreening has become the most significant consumer behaviour for the Indian marketing industry: MMA – WARC report
In Marketing
BBH India onboards Himanshu Saxena as COO and Managing Director
BBH India onboards Himanshu Saxena as COO and Managing Director
In Advertising
NBA appoints Tammy Henault as Chief Marketing Officer
NBA appoints Tammy Henault as Chief Marketing Officer
In Marketing
Social commerce expected to reach market size of $16-20 billion in India by 2025: Talkwalker and Khoros report
Social commerce expected to reach market size of $16-20 billion in India by 2025: Talkwalker and Khoros report
In Marketing
93% of Indian shoppers recall brand conversations online before making a purchase: Twitter’s #LetsTalkShop report
93% of Indian shoppers recall brand conversations online before making a purchase: Twitter’s #LetsTalkShop report
In Digital
Havas Group India concludes ‘Havas Spark 2.0’ internship programme with Gen Z Report 2022
Havas Group India concludes ‘Havas Spark 2.0’ internship programme with Gen Z Report 2022
In Advertising
22feet Tribal Worldwide appoints entrepreneurs Diya Sarker and Ishan Mehta as ECDs
22feet Tribal Worldwide appoints entrepreneurs Diya Sarker and Ishan Mehta as ECDs
In Advertising
84% households in India have more than 1 person watching CTV: India CTV 2.0 Report by mediasmart
84% households in India have more than 1 person watching CTV: India CTV 2.0 Report by mediasmart
In Television
Hybrid shopping to grow 1.3X this festive season: InMobi and Branch report
Hybrid shopping to grow 1.3X this festive season: InMobi and Branch report
In Marketing
Dentsu Creative India appoints Dalip Daniel as Group Executive Creative Director and Tulika Seth as Group Creative Director
Dentsu Creative India appoints Dalip Daniel as Group Executive Creative Director and Tulika Seth as Group Creative Director
In Advertising
Kinnect hires Varun J Bansal as Associate Vice-President, Media
Kinnect hires Varun J Bansal as Associate Vice-President, Media
In Digital
86% of respondents mostly opt for offline stores to fulfil their grocery needs: LS Digital report
86% of respondents mostly opt for offline stores to fulfil their grocery needs: LS Digital report
In Marketing