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A lookback at Anushka Sharma's brand endorsement journey on her 35th birthday
A lookback at Anushka Sharma's brand endorsement journey on her 35th birthday
In Advertising
Sense of purpose, tech innovations are driving effective campaigns: WARC
Sense of purpose, tech innovations are driving effective campaigns: WARC
In Advertising
Schaeffler elevates Vijay Chaudhury as Director of Communications and Marketing – Asia Pacific
Schaeffler elevates Vijay Chaudhury as Director of Communications and Marketing – Asia Pacific
In Marketing
India’s fantasy sports industry to grow at 30% CAGR, reach Rs 25,300 crore by FY27: FIFS-Deloitte report
India’s fantasy sports industry to grow at 30% CAGR, reach Rs 25,300 crore by FY27: FIFS-Deloitte report
In Digital
Criteo report highlights 10 trends that will alter Commerce Media landscape
Criteo report highlights 10 trends that will alter Commerce Media landscape
In Marketing
Search advertising, forecast to be worth $350.4 billion in 2023: WARC Global Advertising Trends: Search 3.0 report
Search advertising, forecast to be worth $350.4 billion in 2023: WARC Global Advertising Trends: Search 3.0 report
In Advertising
Disney Star’s Ajit Varghese trashes MPA report on IPL, says TV vs digital revenue will remain 3:1
Disney Star’s Ajit Varghese trashes MPA report on IPL, says TV vs digital revenue will remain 3:1
In Television
70% consumers order from a Quick Service Restaurant more than twice a week: Zee5 Intelligence Monitor report
70% consumers order from a Quick Service Restaurant more than twice a week: Zee5 Intelligence Monitor report
In Marketing
Shemaroo Entertainment onboards Hitesh Shetty as Revenue Head for Broadcast
Shemaroo Entertainment onboards Hitesh Shetty as Revenue Head for Broadcast
In Marketing
Expect Viacom18 to take initiatives that could give added thrust to digital shift in live sports viewing: GroupM
Expect Viacom18 to take initiatives that could give added thrust to digital shift in live sports viewing: GroupM
In Digital
Amid IPL season, GroupM says sports adex on digital still has a considerable distance to reduce gap with TV
Amid IPL season, GroupM says sports adex on digital still has a considerable distance to reduce gap with TV
In Advertising
Indian sports industry surpassed Rs 14,000 crore in 2022: GroupM ESP Sporting Nation report
Indian sports industry surpassed Rs 14,000 crore in 2022: GroupM ESP Sporting Nation report
In Advertising
Google removed over 5.2 billion ads and restricted over 4.3 billion ads in 2022: Google’s Ads Safety report
Google removed over 5.2 billion ads and restricted over 4.3 billion ads in 2022: Google’s Ads Safety report
In Digital
Higher digital engagement correlates with higher watch time on both LTV and OTTs: BCG-Meta report
Higher digital engagement correlates with higher watch time on both LTV and OTTs: BCG-Meta report
In Television
Mobile supremacy, CTV strategy to help JioCinema reach $330-$350 million in ad sales: MPA's report on IPL 2023
Mobile supremacy, CTV strategy to help JioCinema reach $330-$350 million in ad sales: MPA's report on IPL 2023
In Partner Content
HUL, P&G leaders in direct distribution at village level in India: Xpand report
HUL, P&G leaders in direct distribution at village level in India: Xpand report
In Marketing
Jio Cinema likely to grab 60% of IPL 2023 ad revenue, says Media Partner Asia report
Jio Cinema likely to grab 60% of IPL 2023 ad revenue, says Media Partner Asia report
In Television
GroupM leads media agency groups in India with new business value of $332 million: COMvergence 2022 report
GroupM leads media agency groups in India with new business value of $332 million: COMvergence 2022 report
In Advertising
Bhavneet Bhalla joins 82.5 Communications as National Head - Strategic Planning
Bhavneet Bhalla joins 82.5 Communications as National Head - Strategic Planning
In Advertising
88% brands expect to increase MarTech spending over next three years: Mirum India report
88% brands expect to increase MarTech spending over next three years: Mirum India report
In Marketing
Time to reach unicorn status reduced by half in India: BCG – Times Bridge - TiE Delhi-NCR report
Time to reach unicorn status reduced by half in India: BCG – Times Bridge - TiE Delhi-NCR report
In Marketing
Ranveer Singh surpasses Virat Kohli to become Most Valued Indian Celebrity in 2022: Kroll report
Ranveer Singh surpasses Virat Kohli to become Most Valued Indian Celebrity in 2022: Kroll report
In Marketing
Smriti Mandhana and Mithali Raj surpass male cricketers in popularity and likeability: Hansa Research
Smriti Mandhana and Mithali Raj surpass male cricketers in popularity and likeability: Hansa Research
In Marketing
Axis My India March CSI survey reveals 37% spend more than 1 hour on OTT
Axis My India March CSI survey reveals 37% spend more than 1 hour on OTT
In Marketing
Go local or go home, experimenting with Gen Z are the driving force for effective marketing in Asia: WARC insights report
Go local or go home, experimenting with Gen Z are the driving force for effective marketing in Asia: WARC insights report
In Marketing