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Spotify Q2 losses deepen; Premium subscribers soar to 220 million
Snapchat reaches over 200 million monthly active users in India, says Snap Inc
In Digital
Netflix records approximately 5 million monthly active users for its ad tier
In-depth: How are Indian digital news publishers combating the threat of paywall bypassing?
Xiaomi MiAds appoints AVOW as its core agency in India
Meta Platforms’ ad revenue increases 4.09% YoY to $28,101 million in Q1 FY23
In Digital
Search advertising, forecast to be worth $350.4 billion in 2023: WARC Global Advertising Trends: Search 3.0 report
Schbang wins social media mandate for ShareChat and Moj
In Digital
Ads see 19% higher brand impact on Spotify vs all other media: Spotify’s Sonic Science report
In Digital
In Star Sports vs Jio battle this IPL season, advertisers weigh in benefits of TV advertising
Meta’s revenue dips 4% YoY to $32.17 billion in Q4 FY22
In Digital
Flipkart collaborates with Pratilipi to provide ebooks in 12 Indian languages
CleverTap launches cost-effective, flexible, CleverTap for Start-ups
In Digital
13 million households, constituting 5% of projected TV universe, to be cord-cutters by 2026 in India: KPMG
DB Corp records net profit of Rs 488 million in Q2 FY23; ad revenue grows by 26%
In Print
Meesho banks heavily on celebrities for its upcoming ‘Mega Blockbuster Sale’
MX Player launches ‘MX Advantage’ – a self-serve ad platform for large, medium and small advertisers
Indian apps, games saw a 200% increase in active monthly users in 2021 over 2019: Google Play
In Digital
Meta’s revenue drops for the first time to $28.82 billion in Q2 of FY22
In Digital to utilise funding raised recently for improving the AI to get it more accurate and contextual
In Digital
ShareChat’s parent company raises $300 million in funding from Alphabet, Times Group & Temasek Holdings
In Digital claims it reached 44.93 million monthly active users
In Digital
Adtech platform Parva seeks to create new opportunities for advertisers to reach premium audiences at scale
In Digital
Will continue focus on scaling partnership with creator-driven D2C brands & Live entertainment, says Mansi Jain of Roposo
In Digital
Zee5 launches 2nd edition of ‘Dekhtey Reh Jaogey’ campaign featuring Sara Ali Khan & Amol Parashar