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‘Naukri bhi, Taiyaari bhi’, offers GoodWorker in latest ad campaign
CoinSwitch unveils new brand identity and logo ahead of wealth tech foray
FirstSight bags TruNativ’s digital mandate
In Digital
Will experiential marketing eat into digital spending as economy opens up?
Retail media becomes fourth-largest advertising medium with ad spend forecast to reach $121.9 billion globally in 2023
Monginis continues ‘Magic every time’ philosophy in latest ad campaign featuring Ayushmann Khurrana
Licious sets up a ‘greed zone’ for Bigg Boss contestants on Colors
Vicco’s latest ad campaign presents its new offering ‘Turmeric Aloe vera’ skin cream
Centre cuts ad spends by more than 75% on print and television medium
Jagran New Media’s Vishvas News concludes fact-checking and verification fellowship programme for 10 newsrooms in India
In Digital
After massive revenue decline, Twitter to roll out ‘new controls’ for ad placements to bring back advertisers
In Digital
Schwarzkopf Professional’s campaign featuring Mira Kapoor leverages ASMR and tech to simplify brand pronunciation
Dharavi Bank delivers 4X growth in subscription for MX Player; earns 9 sponsors
In OTT
Sara Ali Khan promises to make every moment perfect this Christmas and New Year in Ferrero Rocher Moments’ latest ad film
Godrej Yummiez unveils new campaign for its Yummiez Crispy Potato Starz offering
58% prefer to watch the FIFA World Cup on TV, 27% on mobile, reveals Axis My India December CSI Survey
Legrand India celebrates 25-year milestone with an ad film
Spotify’s Khurrum Malik joins Integral Ad Science as Chief Marketing Officer
In Digital
Decentralisation of information is necessary to avoid spillage of ad spends, says Gowthaman Ragothaman of Aqilliz
In Digital
Demand for pre-owned cars is projected to grow at a CAGR of 13% by 2026-27: Shashank Srivastava of Maruti Suzuki
Delhi HC refers Parle Products and Britannia to Mediation and Conciliation over alleged disparaging commercials
Will increase ad spends and split it equally between digital and traditional mediums in 2023: Sapna Desai of Manipal-Cigna
iTV Network launches 'Legally Speaking' website and mobile app
Draft Telecom Bill a ‘wilful misinterpretation of how digital economy works’, says IAMAI
In Digital
Balenciaga pulls out its ‘Holiday ad’ campaign after social media backlash, issues public apology