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Instant Digital Gratification Becoming Irresistible
Ab Pepsi Se... Dil Kya Mange
RED FM Now Campaigns Against The Mosquito Menace
In Radio
The Digital Mirage
Activation Acts On Innovation
It's A People's Business, Silly!
Dainik Bhaskar Group Launches DB Assist
In Print
Carlson Marketing Enters India
Jagran Solutions Awarded At CMO Asia Awards
The Gen-Z cohort: The dream of the brands, marketers, advertisers
Marketers differ on the metrics that matter for live events: Elevate research
94% marketers expect business revenues to increase as compared to 2021: Drivers of Growth survey report
In-depth: How is the digital world tackling the menace of bots and fake accounts
Elevate from transactional relationship to offering great consumer experience: Vineet Ahuja of Accenture
Audio has a long way to go in the Indian market, it’s just starting to flourish: Mondelez India’s Anil Vishwanathan
Adjust reports 184% growth in CTV to mobile app installs
In Digital
71% of Indian organisations use a blend of first-party and third-party data for marketing: MMA-GroupM report
1% improvement in marketing capability fit is linked to 2.5% increase in sales: MMA India global study
Procter & Gamble India commits to improving accessibility of brand advertising for people with sight & hearing impairments by 2024
OnePlus’ Siddhant Narayan joins Nike India as Head of Marketing
Sai Ganesh moves on from Dunzo as Brand Lead
New data from Adjust shows record in-app revenue months for Fintech, E-commerce and Gaming in 2021
In Digital
ITC executes 83% of campaigns using first-party data
Flipkart to launch Product Performance Ads in partnership with Criteo
IPG’s Q1 FY2022 revenue increases 9.8% YoY to reach $2.23 billion