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Magazines need to fix distribution to gain marketers’ trust, says Anant Nath of Delhi Press
In Print
Traditional media to get lion’s share in ad spends for digital-first Truecaller
Marketers expect Parag Agrawal to introduce new brand safety measures on Twitter
In Digital
Ogilvy named the world's most creative agency network by WARC
Why Rana Barua and Sameer Tobaccowala are bullish about Shobiz
No longer possible for brands to take a backseat on wider conversations around social justice and sustainability: Benjamin Soubies of Talkwalker
In Digital
Vector Brand Solutions reveals its Operating Leadership Team
Focus on content experience rather than just content creation, says Vineet Kanabar
In Digital
PHD names Chris Stephenson as Worldwide Chief Marketing Officer
Marketers spend money but don’t know its impact, this is what we aim to solve: DCMN’s Bindu Balakrishnan
Customer Care 2.0
Purpose as a contributor to brand equity is 10 times more important in India versus global market: Deepender Rana of Kantar
In-depth: Social commerce might be the next big thing, but what ROI can brands expect from it?
Michael Roth, Interpublic Group Chairman, to retire in December
Criteo’s festive seasonality data reveals Indian consumers’ digital endurance
Google consolidates global media mandate with WPP’s Essence
In Digital
mFilterIt busts unacknowledged, unaccounted and underrepresented myths around digital ad fraud
In Digital
In-depth: Have ads lost their musical touch in the fast-paced digital world?
More than 54% of marketers view market penetration as most important barometer of marketing effectiveness: WARC trends report
Nearly all marketers to achieve a single customer view by end of 2022, Zeotap report
In Digital
Google ads emerge as most preferred medium by app marketers in Indian subcontinent: AppsFlyer Performance Index
In Digital
Globale Media appoints Neeraj Sharma as Vice-President, Global Business
In Digital
CleverTap acquires Patch
In Digital
OMD Worldwide elevates George Manas as Chief Executive Officer
Experiential marketing makes a solid comeback with brands spending 20% more