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Other than top-three firms in every niche, everyone needs to be a challenger or will end up a loser: Jessie Paul
Advertisers welcome the ratings for news television, more money to flow into the genre
Environmental change is inevitable, best way to thrive is to create conscious & intentional changes: Govind Pandey of TBWA\India
APAC Effie Awards names DKSH’s Nicole McMillan as 2022 Chairwoman
Ad agencies better prepared for the third Covid wave, impact on business unlikely
Marketing trends to watch out for in 2022
Marketers buckle up for cookie-less future, immersive experiences in 2022
Colors Marathi launches ‘Project KYC- Know Your Child’ study for new show ‘Aai Mayecha Kawach’
What trends will dominate the world of advertising in 2022?
BFSI’s adex contribution to remain consistent at 3-5% in 2022: Vishal Subharwal of HDFC Life
Adopt the hybrid marketing model in 2022, Voltas' Deba Ghoshal's advise to marketers
Gaana to improve its marketing efficiency by 50% by 2022
In Digital
Parle Products to increase ad spends by 15% in 2022; puts major bets on TV, followed by digital
We want to expand our offerings beyond movies, says Amarpreet Singh Saini of Zee Biskope
Fraud on unprotected programmatic CTV inventory close to 20% in holiday season: DoubleVerify
Learn content marketing from the trailblazers of start-up world today at 3 pm
Art of sustaining “big-ticket” content IPs in the “long-run”
2021 Wrapped for Advertisers: How sound helped us rebuild and reconnect
In Digital
Voice and AI are going to be a big thing in the years ahead, says Anil Nair of VMLY&R
The stage is all set for BuzzInContent Awards and Conversations 2021
Goafest returns on-ground; to be held on April 7-9
Criteo enters into exclusive negotiations to acquire AdTech platform IPONWEB for $ 380 million
71% Indian marketers expect budget increase in 2022; investments to increase in mobile ads, podcasts & linear TV: DCMN report
Zee5 Intelligence Monitor will offer increased value and differentiation to our advertisers: Rajiv Bakshi of ZEEL
India’s ad spends to grow between 6-8% annually over the next 5 years: GroupM’s TYNY report