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Rediffusion launches ‘The Equity Analyzer’ for strategic equity analysis of brands
Adobe’s Sunder Madakshira joins Resolve as CEO of India business
Digital to overtake TV to become largest medium for ad spends in 2022: GroupM's TYNY report
India ad spends are estimated to reach Rs 107,987 crore in 2022, digital to be largest medium: GroupM
67% of Quora users planning to buy a car say they would pay more for a brand they’re familiar with: Report
In Digital
IPG posts 9.7% organic growth in APAC; India among top performing markets
How Apple’s cookie-less environment will affect digital advertising in India
In Digital
How to make your brand more conversational on social media
In-depth: How can brands navigate the tricky Metaverse landscape?
AdColony Launches ‘Game Academy’; a gaming masterclass for APAC Marketers
In Digital
Tonic Worldwide’s Gipsi launches insights report on the Metaverse as NFTs
In Digital
Mirum India announces strategic partnership with Resulticks
26% surf internet while simultaneously watching TV; 41% agree ads influences purchase decision: Axis My India February CSI Survey
Ad spends in India to reach Rs 1,08,750 crore by 2024: Dentsu global ad spends report
2021 strong year for marketing budgets globally; growth led by Digital, Mobile, TV & OOH: WARC’s Global Marketing Index
77% of marketers will prioritise mobile, 71% social media in 2022: IAS Industry Pulse Report-India Edition
In Digital
OMD Mudramax launches outcome-based, AI-backed media buying tool ‘Bingo’
6 content trends that will transform the way you market
The changing face of guilt marketing
GroupM appoints Parthasarathy Mandayam aka Maps as Chief Strategy Officer - GroupM South Asia; Amin Lakhani named CEO, Mindshare South Asia
In-depth: Why Indian adex remains repressed compared to other global markets
Brand Kohli might face an impact post-renunciation of captaincy
Axis My India forms advisory board with Shashi Sinha, Vikram Sakhuja as members
Over 40% pharma marketers prefer programmatic messaging platforms for improved Physician reach: Doceree report
Other than top-three firms in every niche, everyone needs to be a challenger or will end up a loser: Jessie Paul