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Sporting events during festive season to throw adex out of the park
3 in 4 APAC marketers lack confidence in their data systems to win and retain customers: CMO Council and GfK report
Zee Brand Works to offer brands and marketers an enhanced and direct access to the right audience
Pandemic resulted in improved digital marketing capabilities for majority of businesses: WARC, MMA report
AppsFlyer launches comprehensive guide on gaming apps in collaboration with Facebook Gaming
In Digital
What is AB InBev’s strategy that made them ‘Creative Marketers of the year’?
We want brands and marketers to aid in reshaping the narrative: Tarana Burke of #MeToo Movement
Why marketers in India must harness alternative app stores to tap greater audiences
Tough times make the best one shine: BharatPe CMO Parth Joshi
Majority of B2B marketing leaders in India say B2B “creative confidence” is growing: LinkedIn
Google announces product innovations in Ads & Commerce at Google Marketing Live India 2022 event
Marketers are increasingly relying on Commerce media: Criteo
What are the ingredients for creating a sustainable brand?
Elevate from transactional relationship to offering great consumer experience: Vineet Ahuja of Accenture
In-depth: How is the digital world tackling the menace of bots and fake accounts
The Gen-Z cohort: The dream of the brands, marketers, advertisers
Marketers differ on the metrics that matter for live events: Elevate research
94% marketers expect business revenues to increase as compared to 2021: Drivers of Growth survey report
Jury panel of leading marketers to select the One Show CMO Pencil 2022 winner
Only 26% of global marketers are confident in their audience data: Nielsen’s Annual Marketing Report
AppsFlyer launches IPL marketing handbook to help drive campaign performance
In-depth: IPL media rights up for grab, here’s how sponsorships can remain affordable for brands
What is it that women marketers bring to the table that men can’t?
The manner & moments of reaching out to people can help brands scale up consumer retention & lifetime value: CleverTap’s Vikrant Chowdhary
In-depth: Race to the Metaverse: Is your brand ready to face the challenges?