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Why should brands focus on short-term and long-term goals simultaneously?
Publicis Groupe and Digital India Foundation to launch ‘Decoding ONDC - Perspective For Marketers’ report
In Digital
Havas Media Group implements attention data into planning tools on a global scale
Advertising has come a long way from being cerebral and consumer-centric to becoming more tactical and client-driven, say industry veterans
91% of marketers leveraged consumer data for marketing in 2022, says MMA EY report unveiled at ‘Data Unplugged’ event
Virtual influencers and AI-assisted characters: A new fad amongst brands in India or a probable fit for brand mascots?
AVOD set to overtake SVOD with time: Dentsu’s 2023 Media Trends report
In Digital
IndiaDotCom Digital hosts second edition of Auto Awards 2022
In Digital
Global economic outlook expected to impact 2023 business plans for 95% of marketers: WARC report
Multiscreening has become the most significant consumer behaviour for the Indian marketing industry: MMA – WARC report
Remarketing adoption in India about 50% higher than rest of the world: AppsFlyer’s Festive Season Guide 2022
50% of APAC marketers are preparing for Web 3 arrival: WARC, MMA Global report
LS Digital adds F1Studioz to its suite of digital marketing services
In Digital
McCann Worldgroup India ranked the No. 1 most effective agency in the APAC: Global Effie Index 2021
Maintaining investment in brand is key for marketers responding to ‘stagflation’ and planning for recovery: WARC
Criteo unveils demand-side platform ‘Commerce Max’
Pre-buzz campaigns might be the new normal, but do they deliver?
MiQ announces partnership with private equity firm Bridgepoint
How are marketers tackling the festive season work pressure
Five new-age marketing tactics fuelling marketers’ festive season gameplan
In-depth: Why has Metaverse suddenly become automobile marketers' favourite playground
Financial literacy discussions increased 185% on Twitter in 2021: Twitter Trends India report
In Digital
How marketers can navigate advertising in a privacy-first world
In Digital
Marketers who can handle data better will be successful in the long run: Shailesh Jejurikar of P&G
ReBid to help marketers get a bird’s eye view of data and analytics across platforms: Ashish Bhasin of RD&X Network
In Digital