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The urgency of being ‘always on’ is the stupidest thing a brand can do: Bobby Pawar
The urgency of being ‘always on’ is the stupidest thing a brand can do: Bobby Pawar
In Advertising
Building brand awareness drives greater effectiveness in performance marketing: Study
Building brand awareness drives greater effectiveness in performance marketing: Study
In Marketing
72% of marketers say GenAI saves at least 2-3 hours/week of their teams: Canva survey
72% of marketers say GenAI saves at least 2-3 hours/week of their teams: Canva survey
In Marketing
TrafficGuard unveils Pmax Solution to increase visibility in Google Performance Max campaigns
TrafficGuard unveils Pmax Solution to increase visibility in Google Performance Max campaigns
In Marketing
GoTo appoints Peter Mahoney as Chief Marketing Officer
GoTo appoints Peter Mahoney as Chief Marketing Officer
In Marketing
Gadar 2: A wake-up call for marketers to revive ‘Nowstalgia’ marketing
Gadar 2: A wake-up call for marketers to revive ‘Nowstalgia’ marketing
In Guest Times
In-depth: Marketers gear up to pay premium for high-impact properties this festive season
In-depth: Marketers gear up to pay premium for high-impact properties this festive season
In In-depth
Langoor Digital and Quilt AI collaborate to help marketers utilise AI innovations
Langoor Digital and Quilt AI collaborate to help marketers utilise AI innovations
In Digital
Ad men Virat Tandon and Amer Jaleel launch ‘Curativity’
Ad men Virat Tandon and Amer Jaleel launch ‘Curativity’
In Advertising
The art of crafting media and digital agency agreements in the modern world
The art of crafting media and digital agency agreements in the modern world
In Marketing
Google Ads introduces auto-generated ad tool using generative AI
Google Ads introduces auto-generated ad tool using generative AI
In Digital
IAS expands retail media measurement to Criteo’s commerce media platform
IAS expands retail media measurement to Criteo’s commerce media platform
In Digital
Marketers return to MMM to evaluate effectiveness of multi-channel campaigns: WARC-Amazon Ads study
Marketers return to MMM to evaluate effectiveness of multi-channel campaigns: WARC-Amazon Ads study
In Marketing
Flibbr Consulting launches new solution for marketers ‘UnlockBrands’ with Navonil Chatterjee as Program Custodian
Flibbr Consulting launches new solution for marketers ‘UnlockBrands’ with Navonil Chatterjee as Program Custodian
In Marketing
‘Marketers should measure creativity, creatively, and longitudinally with regards to LTV’
‘Marketers should measure creativity, creatively, and longitudinally with regards to LTV’
In Cannes Lions 2023
Cannes Lions 2023: How has the role of CMOs evolved in the past few years to become growth drivers
Cannes Lions 2023: How has the role of CMOs evolved in the past few years to become growth drivers
In Cannes Lions 2023
What is fuelling regional news growth and gripping marketers’ attention today?
What is fuelling regional news growth and gripping marketers’ attention today?
In Television
World Cup, Asia Cup free on Hotstar: Advertisers expect double reach, better targeting, lesser CPM rates
World Cup, Asia Cup free on Hotstar: Advertisers expect double reach, better targeting, lesser CPM rates
In OTT
IDPL partners with NKN Media to expand its reach in MENA region
IDPL partners with NKN Media to expand its reach in MENA region
In Digital
Over 8 in 10 B2B marketers expect marketing budgets to grow in 2024: LinkedIn research
Over 8 in 10 B2B marketers expect marketing budgets to grow in 2024: LinkedIn research
In Marketing
GroupM and MMA launch ‘Transform to Thrive’ – a guide for modern marketers
GroupM and MMA launch ‘Transform to Thrive’ – a guide for modern marketers
In Marketing
Engaging right customers in the right context is challenging for marketers: HDFC Bank’s Ravi Santhanam
Engaging right customers in the right context is challenging for marketers: HDFC Bank’s Ravi Santhanam
In Marketing
How’s Goafest gearing up to woo adland professionals in 2023
How’s Goafest gearing up to woo adland professionals in 2023
In Goafest 2023
Brands must adapt to consumers' relationships with new mediums to stay relevant: RSH Global's Poulomi Roy
Brands must adapt to consumers' relationships with new mediums to stay relevant: RSH Global's Poulomi Roy
In Marketing
9 in 10 SMB marketers in India are investing in AI and Automation: LinkedIn research
9 in 10 SMB marketers in India are investing in AI and Automation: LinkedIn research
In Digital