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Advertisers need to understand and respect consumer’s time and ability to invest, say top leaders
HT Media partners with AdsWizz to launch programmatic podcast marketplace
In Digital
DB Corp reports 85% recovery in Q2 FY22 on pre-Covid levels
In Print
Radio players see partial recovery but wary of Covid second wave
In Radio
Fresh surge in Covid-19 cases unlikely to deter print recovery; medium back on strong growth trajectory, say industry experts
In Print
Performance-based marketing is clearly going to be the future, says Sidharth Parashar of GroupM
Outdoor may see double-digit growth in 2021, expect industry leaders
As Bihar election fully hinges on media, ad spend expected to go up by 15%
Digital to claim nearly 40% of total adex by 2024: KPMG report
In Digital
Dentsu Grant Group launches ‘Amnet’, a programmatic expert in Sri Lanka
In Digital
Dainik Bhaskar claims No. 2 spot in six months
In Print
Voice search platforms hold a lot of potential for local advertising, say experts
Will radio see double digit growth in 2018?
In Radio
We are no longer only radio but multimedia content creators, says Radio City CEO Abraham Thomas
In Radio
MediaCom is Global Agency of the Year at M&M Global Awards 2017
Ficci Frames 2017: Radio veterans discuss the need of the hour
In Radio
Twitter hires Sonali Malaviya as Head of Business Marketing
In Digital
MediaCom named Global Agency of the Year at 2015 M&M Global Awards
Lay’s brings its biggest global campaign ever to India
Draftfcb simplifies brand to FCB in global name change
Local advertising talent makes waves abroad
Radio City Connect says 'Lift Kara De' with Asian Paints
In Radio
DMAi announces strategic alliance with ECHO Awards
Aidem to handle ad sales for South Korea’s KBS World
MediaCom named M&M Media Agency Network of the Year 2011