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Lenskart takes on board Bhuvan Bam as brand ambassador
In Digital
Puma to spend 90% of marketing budget on digital, aims to grow sales by 25%
Buzzoka’s new Instagram Ad Films service targets online audience
In Digital
Guest Times: How micro-influencers is a growing trend
Zefmo Media predicts five influencer marketing industry trends for 2019
Twitter purge and how brands gain from it
In Digital
BC Web Wise partners with Qoruz to deliver data-driven influencer marketing solutions
In Digital
Cannes Lions 2018: India secures 16 shortlists in Media, Direct, Product Design, PR and Social & Influencer
Brand-celebs disconnect: Is celeb marketing losing its impact?
Virat Kohli takes the baton for Philips India’s male grooming products as brand ambassador
Hard Rock Cafe appoints Pixel Fox Studios as creative and digital agency
In Digital
Instagram set to beat other social media channels in 2018
In Digital
India Influence Report 2018: Over 90 per cent marketers likely to launch influencer marketing campaigns this year
In-depth: Banking and insurance brands should gear up for the she-economy
In-depth: Influencer marketing — doing it right
MindShift Interactive wins the digital mandate for Universal Music India
In Digital
Rising Star: Anusree Menon, Director Outreach, DigitasLBi
AdStand: Purple Lips, Influencer Marketing and why brands have to get it right
Cheil India bags Logitech
In Digital
iContract wins Garnier’s digital mandate
In Digital
Suraj Nambiar joins as GM, Maxus Digital
In Digital
DHFL launches national influencer outreach programme
CA Media Digital appoints Ashish Joshi to head Fluence
In Digital
Ogilvy PR launches Espresso for the start-up community