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ASCI to launch mechanism for advertisers to cross-check if campaigns adhere to guidelines
ASCI to launch mechanism for advertisers to cross-check if campaigns adhere to guidelines
In Advertising
Gozoop wins integrated digital mandate for U&I
Gozoop wins integrated digital mandate for U&I
In Digital
Cannes Lions 2021: India secures 26 shortlists in five categories
Cannes Lions 2021: India secures 26 shortlists in five categories
In Advertising
Influencer marketing — Why it’s essential for businesses targeting millennials
Influencer marketing — Why it’s essential for businesses targeting millennials
In Sponsored
ASCI’s final guidelines for influencer advertising on digital media to come into force from June 14
ASCI’s final guidelines for influencer advertising on digital media to come into force from June 14
In Advertising
Brands, influencers not here for long term if they don’t comply with guidelines: Manisha Kapoor, Secretary General, ASCI
Brands, influencers not here for long term if they don’t comply with guidelines: Manisha Kapoor, Secretary General, ASCI
In Advertising
Gozoop wins creative digital mandate of Villain Lifestyle
Gozoop wins creative digital mandate of Villain Lifestyle
In Digital
Streax Professional assigns digital AOR mandate to Grapes Digital
Streax Professional assigns digital AOR mandate to Grapes Digital
In Digital
Rioconn bags 360-degree branding and creative mandate for Goldi Solar
Rioconn bags 360-degree branding and creative mandate for Goldi Solar
In Advertising
UFO Moviez partners with Collective Artists Network to offer branded content and influencer marketing solutions
UFO Moviez partners with Collective Artists Network to offer branded content and influencer marketing solutions
In Television
The Beauty Co. hands over its social media duties to Filter Coffee Co.
The Beauty Co. hands over its social media duties to Filter Coffee Co.
In Digital
ASCI extends deadline for sending feedback on influencer guidelines to March 21
ASCI extends deadline for sending feedback on influencer guidelines to March 21
In Advertising
Mondelez India to tantalise taste buds of consumers with Cadbury 5Star Oreo
Mondelez India to tantalise taste buds of consumers with Cadbury 5Star Oreo
In Marketing
Digital Refresh Networks bags digital mandate for Kisan Konnect
Digital Refresh Networks bags digital mandate for Kisan Konnect
In Digital
Consumers not able to recognise ads on digital platforms, disclosure must be mandatory for influencers and brands, says ASCI's Manisha Kapoor
Consumers not able to recognise ads on digital platforms, disclosure must be mandatory for influencers and brands, says ASCI's Manisha Kapoor
In Advertising
ASCI’s draft guidelines will streamline influencer marketing space but more clarity required on several aspects, feels industry
ASCI’s draft guidelines will streamline influencer marketing space but more clarity required on several aspects, feels industry
In Marketing
ASCI drafts guidelines for influencer marketing on digital media
ASCI drafts guidelines for influencer marketing on digital media
In Marketing
Filter Coffee Co. bags digital marketing mandate of Japanese skincare brand Bioré
Filter Coffee Co. bags digital marketing mandate of Japanese skincare brand Bioré
In Digital
Kinnect secures digital media mandate for Maple
Kinnect secures digital media mandate for Maple
In Digital
Kinnect bags digital media mandate for Too Yumm!
Kinnect bags digital media mandate for Too Yumm!
In Digital
Mondelez India gives chocolate lovers an experience full of indulgence with its new ‘Cadbury Dairy Milk Silk Mousse’
Mondelez India gives chocolate lovers an experience full of indulgence with its new ‘Cadbury Dairy Milk Silk Mousse’
In Ad Craft
AI-driven creativity, influencer and content marketing will rule 2021, says CLA's Sajan Raj Kurup
AI-driven creativity, influencer and content marketing will rule 2021, says CLA's Sajan Raj Kurup
In Advertising
Former Enormous Brands’ strategist Rahul Tekwani launches ‘Branding Edge Strategic Communication’
Former Enormous Brands’ strategist Rahul Tekwani launches ‘Branding Edge Strategic Communication’
In Digital
Akshay Kumar and Rana Daggubati to launch Socialswag, an influencer-led marketplace
Akshay Kumar and Rana Daggubati to launch Socialswag, an influencer-led marketplace
In Marketing
Hindware appoints Grapes Digital to handle its digital duties
Hindware appoints Grapes Digital to handle its digital duties
In Digital