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Lee Cooper’s ‘Life Is Out There’ campaign showcases its new summer collection
Lee Cooper’s ‘Life Is Out There’ campaign showcases its new summer collection
In Ad Craft
Vibhor Gulati to head Art-E Mediatech’s new Mumbai office
Vibhor Gulati to head Art-E Mediatech’s new Mumbai office
In Advertising
Personalisation at scale and contextualising content form the core pillars of our marketing strategy: Kimberly-Clark’s Saakshi V Menon
Personalisation at scale and contextualising content form the core pillars of our marketing strategy: Kimberly-Clark’s Saakshi V Menon
In Marketing
Kotak ropes in Unilever’s Rohit Bhasin as President and Chief Marketing Officer
Kotak ropes in Unilever’s Rohit Bhasin as President and Chief Marketing Officer
In Marketing
Sociapa bags the digital mandate for Patanjali’s Nutrela Nutrition
Sociapa bags the digital mandate for Patanjali’s Nutrela Nutrition
In Digital
ASCI to investigate PhonePe’s campaign for alleged violation of influencer guidelines
ASCI to investigate PhonePe’s campaign for alleged violation of influencer guidelines
In Advertising
Spykar to increase its focus on influencer and digital marketing, says Sanjay Vakharia
Spykar to increase its focus on influencer and digital marketing, says Sanjay Vakharia
In Marketing
Art-E MediaTech wins realme India’s social media mandate
Art-E MediaTech wins realme India’s social media mandate
In Digital
Betting big on hyper-specialisation, Zoo Media eyes 65% growth in FY23
Betting big on hyper-specialisation, Zoo Media eyes 65% growth in FY23
In Digital
Assiduus Global partners with Jetsynthesys’ Jet Set Grow to empower brands
Assiduus Global partners with Jetsynthesys’ Jet Set Grow to empower brands
In Digital
Madison Digital launches creative and social media unit – Madison Loop
Madison Digital launches creative and social media unit – Madison Loop
In Digital
Gozoop Group wins the integrated mandate for Ecovacs Robotics
Gozoop Group wins the integrated mandate for Ecovacs Robotics
In Marketing
IndiaMART awards its social media mandate to Art-E MediaTech
IndiaMART awards its social media mandate to Art-E MediaTech
In Advertising
AdEngage wins digital marketing mandate for Fariyas Hotels and Resorts
AdEngage wins digital marketing mandate for Fariyas Hotels and Resorts
In Marketing
Zee Brand Works to offer brands and marketers an enhanced and direct access to the right audience
Zee Brand Works to offer brands and marketers an enhanced and direct access to the right audience
In Marketing
FreshToHome’s latest campaign for its RTF meat snacks range features actor Nauheed Cyrusi
FreshToHome’s latest campaign for its RTF meat snacks range features actor Nauheed Cyrusi
In Advertising
Street Wear Cosmetics to relaunch in India
Street Wear Cosmetics to relaunch in India
In Marketing
Digital Kong bags digital mandate for Raw Beauty
Digital Kong bags digital mandate for Raw Beauty
In Digital
Brands’ media spend needs to be between 1-9% of revenue; Overspending isn’t as problematic as underspending: Nielsen
Brands’ media spend needs to be between 1-9% of revenue; Overspending isn’t as problematic as underspending: Nielsen
In Marketing
Gozoop Group wins integrated marketing mandate for Fit AF
Gozoop Group wins integrated marketing mandate for Fit AF
In Digital
Cannes Lions 2022: 50 shortlists for India on Day-3
Cannes Lions 2022: 50 shortlists for India on Day-3
In Cannes Lions
Music, gaming and influencer marketing are important cohorts of our digital marketing strategy: Virat Khullar of Hyundai
Music, gaming and influencer marketing are important cohorts of our digital marketing strategy: Virat Khullar of Hyundai
In Marketing
Art-E MediaTech bags Digital & Creative mandate for CavinKare’s new brand, Biker’s
Art-E MediaTech bags Digital & Creative mandate for CavinKare’s new brand, Biker’s
In Digital
Art-E Mediatech wins Digital mandate for Hisense
Art-E Mediatech wins Digital mandate for Hisense
In Digital
Forever New India appoints Shivani Goel as Vice-President of Marketing
Forever New India appoints Shivani Goel as Vice-President of Marketing
In Marketing