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Lee Cooper’s ‘Life Is Out There’ campaign showcases its new summer collection
Vibhor Gulati to head Art-E Mediatech’s new Mumbai office
Personalisation at scale and contextualising content form the core pillars of our marketing strategy: Kimberly-Clark’s Saakshi V Menon
Kotak ropes in Unilever’s Rohit Bhasin as President and Chief Marketing Officer
Sociapa bags the digital mandate for Patanjali’s Nutrela Nutrition
In Digital
ASCI to investigate PhonePe’s campaign for alleged violation of influencer guidelines
Spykar to increase its focus on influencer and digital marketing, says Sanjay Vakharia
Art-E MediaTech wins realme India’s social media mandate
In Digital
Betting big on hyper-specialisation, Zoo Media eyes 65% growth in FY23
In Digital
Assiduus Global partners with Jetsynthesys’ Jet Set Grow to empower brands
In Digital
Madison Digital launches creative and social media unit – Madison Loop
In Digital
Gozoop Group wins the integrated mandate for Ecovacs Robotics
IndiaMART awards its social media mandate to Art-E MediaTech
AdEngage wins digital marketing mandate for Fariyas Hotels and Resorts
Zee Brand Works to offer brands and marketers an enhanced and direct access to the right audience
FreshToHome’s latest campaign for its RTF meat snacks range features actor Nauheed Cyrusi
Street Wear Cosmetics to relaunch in India
Digital Kong bags digital mandate for Raw Beauty
In Digital
Brands’ media spend needs to be between 1-9% of revenue; Overspending isn’t as problematic as underspending: Nielsen
Gozoop Group wins integrated marketing mandate for Fit AF
In Digital
Cannes Lions 2022: 50 shortlists for India on Day-3
Music, gaming and influencer marketing are important cohorts of our digital marketing strategy: Virat Khullar of Hyundai
Art-E MediaTech bags Digital & Creative mandate for CavinKare’s new brand, Biker’s
In Digital
Art-E Mediatech wins Digital mandate for Hisense
In Digital
Forever New India appoints Shivani Goel as Vice-President of Marketing