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Three-quarters of urban Indians expect life to be better in 2023, reveals YouGov survey
Three-quarters of urban Indians expect life to be better in 2023, reveals YouGov survey
In Marketing
Facebook most used social media app; Flipkart the top preference in e-commerce: Axis My India January CSI survey
Facebook most used social media app; Flipkart the top preference in e-commerce: Axis My India January CSI survey
In Marketing
Retail media becomes fourth-largest advertising medium with ad spend forecast to reach $121.9 billion globally in 2023
Retail media becomes fourth-largest advertising medium with ad spend forecast to reach $121.9 billion globally in 2023
In Advertising
58% prefer to watch the FIFA World Cup on TV, 27% on mobile, reveals Axis My India December CSI Survey
58% prefer to watch the FIFA World Cup on TV, 27% on mobile, reveals Axis My India December CSI Survey
In Marketing
Only 3% of families invest in stock markets, 6% in mutual funds in India, reveals Money9 Survey
Only 3% of families invest in stock markets, 6% in mutual funds in India, reveals Money9 Survey
In Digital
Urban Indians most likely to notice mobile phones and clothes endorsements on social media: YouGov
Urban Indians most likely to notice mobile phones and clothes endorsements on social media: YouGov
In Marketing
Money9, promoted by TV9 Network, to unveil the findings of its independent Personal Finance Survey
Money9, promoted by TV9 Network, to unveil the findings of its independent Personal Finance Survey
In OTT
69% prefer to watch the current T20 World Cup on TV: Axis My India November CSI survey
69% prefer to watch the current T20 World Cup on TV: Axis My India November CSI survey
In Marketing
GenZ, millennials love digital gold, 53% Indians prefer gold as investment tool: Axis My India survey
GenZ, millennials love digital gold, 53% Indians prefer gold as investment tool: Axis My India survey
In Marketing
Vast majority of CMOs want to see agencies seamlessly combine capabilities to deliver innovative solutions: Dentsu Creative report
Vast majority of CMOs want to see agencies seamlessly combine capabilities to deliver innovative solutions: Dentsu Creative report
In Marketing
86% of Indian adults message a business at least once a week, highest in the world: Kantar survey
86% of Indian adults message a business at least once a week, highest in the world: Kantar survey
In Digital
30% prefer to watch ‘new movies’ on OTT platforms, 24% plan to watch it in theatres: Axis My India October CSI survey
30% prefer to watch ‘new movies’ on OTT platforms, 24% plan to watch it in theatres: Axis My India October CSI survey
In Marketing
SBI General launches ‘Know Your Heart Health’ initiative in association with Apollo 24/7 on World Health Day
SBI General launches ‘Know Your Heart Health’ initiative in association with Apollo 24/7 on World Health Day
In Ad Craft
iCubesWire bags creative and digital mandate for LuLu Hypermarket Lucknow
iCubesWire bags creative and digital mandate for LuLu Hypermarket Lucknow
In Advertising
Talent shortage a major concern for strategists: WARC’s ‘The Future of Strategy 2022’ report
Talent shortage a major concern for strategists: WARC’s ‘The Future of Strategy 2022’ report
In Marketing
Online ads to be the preferred mode for higher engagement this festive season: Disney+ Hotstar survey
Online ads to be the preferred mode for higher engagement this festive season: Disney+ Hotstar survey
In Marketing
A majority 32% notice advertisements on TV, while 26% notice it through online mediums: Axis My India CSI survey
A majority 32% notice advertisements on TV, while 26% notice it through online mediums: Axis My India CSI survey
In Marketing
iCubesWire increases footprint in MENA with Dubai office expansion
iCubesWire increases footprint in MENA with Dubai office expansion
In Marketing
99% of consumers say privacy is important when browsing online: Integral Ad Science report
99% of consumers say privacy is important when browsing online: Integral Ad Science report
In Digital
Fake News, cybercrime and identity theft are top concerns of social media usage: Ipsos India Survey
Fake News, cybercrime and identity theft are top concerns of social media usage: Ipsos India Survey
In Digital
‘Quality of TV services poor, viewers forced to pay hefty bills’
‘Quality of TV services poor, viewers forced to pay hefty bills’
In Television
89% TV subscribers prefer bouquets: Survey
89% TV subscribers prefer bouquets: Survey
In Television
Axis My India August CSI Survey reveals 92% Indians would prefer buying local brands over imported
Axis My India August CSI Survey reveals 92% Indians would prefer buying local brands over imported
In Marketing
75% Indians are joining Gig economy to meet increased cost of living: UserTesting survey
75% Indians are joining Gig economy to meet increased cost of living: UserTesting survey
In Marketing
80% Indians are ready to pay a premium for environmentally safe products: Public app survey
80% Indians are ready to pay a premium for environmentally safe products: Public app survey
In Marketing