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Consumer electronics to drive India's festive season adex, focus on TV and digital
IPL presents a huge opportunity for content creators across media channels, says Wakefit’s Chaitanya Ramalingegowda
In-depth: Jewellery brands devise strategy to encash good consumer appetite this festive season
In-depth: Will mini-lockdowns play spoilsport for fashion retailers this festive season?
In-depth: Auto industry pins hope on festive sentiment to bounce back big, increases digital spends
In-depth: This festive season, FMCG brands may go slow on print but digital and TV will get boost
Red Chief to resume ATL and BTL marketing, expects increased sales in festive season
In-depth: Top consumer durable brands to keep adex low despite improving consumer sentiment
In-depth: Real estate players to go slow on advertising, festive adex likely to be 20% less than last year
How coronavirus will change the face of festive ad campaigns this year
Demand from rural, non-containment urban areas put business back on track: T Krishnakumar of Coca-Cola India
IPL may help Star India take away Rs 1,500-1,700 crore from festive ad spend
Zee Biskope brings festive spirit of Vat Savitri with ‘Saajan Ke Pyaar… Senurwa Ke Tyohaar’
There will be a bloodbath in outdoor media cost negotiations if lockdown extends further, say OOH experts
In a first, Facebook rolls out high-decibel campaign in India
Is the fizz out of festive advertising for beverage brands?
Spread the joy for yourself and others this Diwali, say brands
Nick, Sonic and Nick Jr gear up for an entertaining festive season
Viacom 18 and Zeel line up exciting shows this festive season
Trying times for industry, tight monetary situation may lead to muted ad growth during Diwali, Avinash Pandey of ABP News Network
How desi OTT platforms are trying to edge past Netflix and Amazon on the back of festive special programming
Consumer durables get a cracking start in Q3, have high hopes for rest of festive period
Amazon trumps Flipkart on television in festive season ad blitz
In Digital
Star India, Viacom18 reduce subscription cost for a-la-carte channels
Overall economic slowdown and not NTO is a challenge for broadcast industry, says Prathyusha Agarwal of Zeel