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Zee5 unveils its festive content line-up
Amazon, Flipkart to lead Rs 350-crore ad blitz to drive festive sales
In Digital
With fresh content slate, Sony Yay! targets all categories of advertisers this festive season
Connected consumers plan to spend Rs 21,230 on an average in festive season, 42% higher than last year: InMobi report
Marketers discuss impact of pandemic and optimism around festive season
Modern Indian wear brand Indya names Shraddha Kapoor as its first brand ambassador, unveils campaign
Zed Black launches bambooless agarbatti, Manthan Dhoop Sticks on Ganesh Chaturthi, unveils campaign
Fever Network launches festive campaign ‘Dil Se Festive’ with various initiatives
In Radio
This festive season, Flipkart partners with Urbanic to bring global fashion to consumers
In Digital
GECs set to grow by 15-20% this festive season
Print revenues may touch pre-Covid levels in FY-22
In Print
Buoyed by favourable economic and market conditions, real estate ups ad spends by 20% for festive season
Festive season to be key volume-driver for auto sector; EVs to give major push to adex
Radio industry pins hopes on festive period for revival
In Radio
As bitcoin becomes the next ‘digital gold’, crypto industry increases ad spends by 4x for festive season
Homegrown e-commerce platforms Ajio and Tata CLiQ Luxury likely to match advertising might of Amazon and Flipkart
Ad spends of consumer durables to surpass pre-Covid levels in festive season, category expects double-digit growth
In-depth: Jewellery brands to increase ad spends by 30% this festive season
In-depth: FMCG booster dose for India’s adex; sectoral ad spend to be 15% more than pre-Covid level
Snapdeal eyes a comeback during the festive season, will launch tactical ad campaigns
Over 2,100 brands join The Times Group to celebrate Independence Day in a big way
Diageo to bet big on digital, invest in experience-led platforms this festive season
In Digital
Festive adspends likely to be better than 2019’s pre-Covid festive levels, say experts
We expect the Government to invest in radio as much as they do on other mediums: Ashit Kukian of Radio City
In Radio
Ad agencies prepare contingency plans for upcoming festive season