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Pond’s India celebrates festive cheer with “Chothe Meethe Pal Ka Glow” campaign
Melorra’s #HarGharMelorra campaign marks the beginning of festive season
JKCement celebrates the true Diwali spirit with #AndarSeSundar2.0 campaign
A majority of 73% consumers prefer online shopping, especially on mobile: Snapchat study
E-commerce platforms clocked a sale of Rs 24.5K crore in first four days of festive sale: Redseer report
Over 90% Indian festive shoppers likely to try a new brand; 8 in 10 discovering new brands online: Meta report
Lifestyle’s festive campaign by Wunderman Thompson Bengaluru inspires people to groove in style
From ingenious to Puja-centric, brands roll out exciting campaigns ahead of Navratri
JBL elevates the thrill of festive season with its “Diwali Sounds Better on JBL” campaign
We are going all guns blazing on marketing this festive season: Ranjana Krishnaswamy of Tanishq
One in two Indians planning to upgrade their gadgets and smartphones this festive season: HT Media – Aroscop report
In Print
Govinda to become India’s shopping partner this festive season with Big FM’s ‘Super Duper Dhamaka’ campaign
In Radio
Aldo India launches festive collection with first female ambassador Janhvi Kapoor
Meesho announces 11-day ‘Reset and Recharge’ break for employees post festive season
Brands to splurge on Connected TV advertising this festive season
E-commerce platforms roll out big-ticket campaigns to cash in on the festive spirit
The Times Group is back with its ‘Times Wishlist’ campaign for the festive season
In Print
OOH advertising players expect a full recovery this festive season
Myntra kickstarts its mega festive campaign featuring Virat Kohli and Anushka Sharma
How are marketers tackling the festive season work pressure
Online festive sales to grow by 28% to reach $11.8 billion this year: Redseer report
Reality TV shows to attract surreal attention from brands this festive season
What radio industry expects from this festive season
In Radio
Online ads to be the preferred mode for higher engagement this festive season: Disney+ Hotstar survey
Amazon India’s festive campaign highlights human stories that lie behind any purchase