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: How mass market biscuit maker Parle became a leader in luxury chocolate segment with Friberg
In Marketing

: Facebook’s festive season report highlights consumer engagement pattern during Diwali season
In Marketing

: fbb’s airport fashion show marks launch of festive season collection
In Ad Craft

: Movies NOW, Romedy NOW and MNX bring special programming line-up this festive season
In Industry Briefs

: Dish TV sings ‘Dish nahi dishkiyaon’ with new brand ambassador Ranveer Singh
In Ad Craft

: Tanishq’s campaign for its new range Utsava celebrates India’s rich culture
In Ad Craft

: Amazon festive band makes India sing along ’90s tunes
In Marketing

: MakeMyTrip showcases joy of gifting someone an opportunity to travel
In Ad Craft

: Brands capture different hues of Durga Pujo in new festive campaigns
In Advertising

: Big FM hikes ad rates this festive season
In Radio

: Car manufacturers line up new launches, expect to clock 30% of annual sales in festive season
In Marketing

: Retail players forcing e-commerce to invest more on traditional marketing, says Prachi Mohapatra of Fbb
In Marketing

: OOH industry expects 40% of annual revenue from festive season
In OOH

: E-commerce platforms likely to spend 12% more on marketing this festive season
In Digital

: Buy now, why wait till Diwali for big purchases, Pepperfry asks customers
In Ad Craft

: Ignore conflict of heart and mind, explore Amazon’s festive season offers
In Ad Craft

: Discovery Network intensifies focus on India-centric shows this festive season
In Television

: FMCG players expect a good harvest this festive season
In Marketing

: Jewellery brands targeting female millennials to drive festive season growth
In Marketing

: Uptick in consumer sentiment and GST rate cut to boost festive season sales, feel brands
In Marketing

: Brandstand: Have you cracked your Festive Brand Strategy?
In Guest Times

: Movies Now welcomes festive season with 100 Mania season 5
In Television

: Toonz to spend Rs 2-3 crore on marketing in coming festive quarter, launches new TVC
In Ad Craft

: Print industry sees 7-8 per cent growth this festive season
In Print

: Radio stations see a buoyant festive season
In Radio

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