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Japanese retailer Miniso partners with to sell its products this festive season
In Digital
Hero Electronix enters consumer tech category, will spend 20-25% of annual ad budget in festive season
Trends signs up Bollywood’s Vicky Kaushal and Janhvi Kapoor as brand ambassadors
ETMoney advocates for rational shopping ahead of festive season
Aurelia rolls out TVC starring Disha Patani, showcases festive collection
Facebook launches suite of interactive ad solutions ahead of festive season in India
In Digital
Undeterred by economic slowdown, Amazon goes aggressive to market ‘Great Indian Festival’
In-depth: Real estate players to increase ad spends by 15% during festive season, print and TV will benefit
Jewellery brands have high hopes from festive season, to spend big on digital
In-depth: Fashion and apparel brands expect bumper sales during festive season, to launch ad blitzkrieg
How Voltas Beko is building experiences for customers with 40% spends on last mile marketing
Star Gold and Star Plus gear up for mega movie line-up before festive season
In-depth: Can sluggish economic growth dampen festive season ad spend?
White Rivers Media celebrates seven years of digital, launches free e-book on festive marketing
In Digital
Will ‘Ram Siya Ke Luv Kush’ push Colors up?
Mondelez India gives a musical twist to limited edition ‘Oreo Stereo’
Mathrubhumi launches innovative integrated ad campaign for Onam
Cannes Lions 2019: People crave for entertainment with meaningful content
Festivities spell big business for brands, now all set for Christmas and New Year
Festive season brings cheer for media cos as adex grows 12%
Nickelodeon ramps up the festive fervour with new initiatives
India’s online festive sales hits a record high, increased 29% YoY in Sept ’18: Oath study
In Digital
In-depth: Double advantage for news channels as elections follow festivities
Festive season looks promising for ethnic wear brands
Flipkart comes out on top in this year’s online festive sale
In Digital