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Myntra launches festive campaign with Sidharth Malhotra and Kiara Advani
72% of Indians are willing to spend similarly or more than last year for festive travel trip: Research
81% of consumers intend to shop online during this festive season: Study
Ikea India's musical campaign by Leo Burnett infuses festive vibes into home styling
Consumer durables shifting gears from 'massy' to ‘premiumisation’ this festive season
Unlocking premium – 110+ mn affluent viewers makes World Cup on HD the elite choice for advertisers
Zomato launches new campaign promising stress-free festival celebrations with sweet deliveries
Radio players expect to rake in 35-40% of annual revenue during festive season 2023
In Radio
Amazon India's new campaign embraces collective happiness
2023 festive month eTailing sales to surge 18-20% to Rs 90,000 crore: Redseer
Experts warn of 20-30% surge in ad fraud imperiling advertisers during festive and sporting events
Will reality shows will give much-needed push to TV adex this festive season?
31% of Urban Indians plan to increase Diwali spending in 2023, down from 36% in 2022: YouGov Report
Automobile sector plans ad blitzkrieg to drive bumper sales this festive season
47% intend to watch 2023 World Cup on TV, 27% on digital: Axis My India
News channels expect 20% revenue increase during festive-election season
How is the advertisers’ media mix going to play out this festive season
Paytm Ads launches ‘India's Festive Wallet Outlook 2023’ report
54% of Indian consumers opt for hybrid shopping during festive season: InMobi’s Festive report
With impact properties, GECs remain optimistic despite challenges from cricketing events this festive season
Indian shoppers to boost their spending by 14% YoY this festive season: Disney+ Hotstar survey
In-depth: Has incremental revenue from festive season reduced for creative agencies?
In-depth: Marketers gear up to pay premium for high-impact properties this festive season
The Times of India launches this year’s festive theme ‘Times FOMO’ for brands and agencies
In Print
In-depth: D2C brands earmark 30-40% of annual marketing budget for festive season