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Brands to splurge on Connected TV advertising this festive season
E-commerce platforms roll out big-ticket campaigns to cash in on the festive spirit
India could rank second in global order of e-commerce market by 2034: Akshay Gulati of Shiprocket
Xaxis India launches programmatic media commerce solution – ‘Discovery Commerce’
In Digital
Truecaller and GoKwik collaborate to enhance conversions and minimise returns for e-commerce brands
Atrangii TV, Ullu app Founder and CEO Vibhu Agarwal launches e-commerce platform ‘Ullu 99’
Zee Media Digital concludes Zee National Achievers’ Awards 2022
There will be 900 million internet users in India by 2025 led by rural growth: IAMAI Kantar report
In Digital
Assiduus unveils a real-time dashboard to support e-commerce industry and brand managers
Sale of online space for advertisement to attract 18% GST, says Karnataka bench of AAR
How should brands & platforms prepare themselves to be on top of the game catering to a growing number of online shoppers?
boAt announces expansion of leadership team
Amazon, Flipkart, Nykaa, Myntra, L’Oreal India, Colorbar, Elle, and many more named as non-compliant advertisers by ASCI
JSW Sports to foray into active-wear space with JSW Inspire line
Furlenco’s parent company House of Kieraya appoints Nitesh Mohandas as Chief Business Officer
Ad:tech 2022 concludes with over 100 speakers, 36 sessions, 35 sponsors and 5000 signups for the event
New data from Adjust shows record in-app revenue months for Fintech, E-commerce and Gaming in 2021
In Digital
Wow Skin Science appoints Cloudtail’s Vaibhav Arora as Vice-President E-commerce
Havas Media Group brings global e-commerce vertical Havas Market to India
Forever New India appoints Shivani Goel as Vice-President of Marketing
What is keeping AC and cooler brands upbeat this summer
Lenovo appoints Stagwell Agency Assembly & Dentsu as media agencies of record
Rural India on the brink of an e-commerce revolution: Kantar and GroupM Dialogue Factory’s Rural Barometer Report
Market Xcel’s ‘BrandXcel’ study reveals consumers’ brand preference at different parts of the day
Voiro introduces ‘Revenue Reconciliation’ product for OTT, Gaming, & E-commerce sectors’ content monetisation