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Will Predictive Analytics disrupt marketing in 2023?
Top creative minds see industry getting more mature for digital-led solutions in 2023
Home Credit India releases second brand campaign on lines of the new ‘Zindagi Hit!’ brand thought
Tata Soulfull offers a “BetterForYou” breakfast in its first digital campaign for Millet Muesli
Coffee brand Sleepy Owl appoints brand mascot The Owl as its Social Media Manager
Haptik releases ‘The state of WhatsApp marketing 2023’ report
In Digital
Marketers believe their work provides increasing value despite macroeconomic and labour headwinds: Salesforce report
Sunder Balasubramanian joins Myntra as CMO
Traditional media has lower engagement among 24 and below age group: YouGov
Sara Ali Khan promises to make every moment perfect this Christmas and New Year in Ferrero Rocher Moments’ latest ad film
Infectious Advertising appoints Siddhartha Singh as Managing Partner and Chief Operating officer
Netflix’s Tara Kapur joins Duolingo as India Marketing Head, Duolingo English Test
MIB approves registration of Print and Digital Media Association as self-regulatory body
In Digital
Virat Kohli features in Great Learning’s #ItPaysToUpskill digital campaign
HDFC Bank elevates Jahid Ahmed to SVP and Head of Digital Marketing
Times Prime tells digital natives ‘No Times Prime, is a Crime’ in its latest campaign
Shemaroo bags 13 awards at Promax Asia 2022
Nestle to stop direct advertising to children under 16 years of age
Digital therapeutics start-up Fitterfly unveils new brand identity
Coca-Cola India collaborates with Adani Digital Labs for an omnichannel SaaS Platform
Aditi Anand joins L’Oréal Professionnel as General Manager and Head of Marketing
Three out of four LGBTQ+ people think brands should do more to support LGBTQ+ community outside Pride month: WPP study
Loveleen Sahrawat quits Aditya Birla Capital after nine years
Quintillion Business Media launches BQ Prime Hindi
In Digital
Urbane Luxury appoints Abhijit Chitnis as Vice-President – Brand Collaborations and Marketing