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JioMart and Meta celebrate one year of chat-based shopping partnership in India
PepsiCo India joins Open Network for Digital Commerce (ONDC) Network
Digital Latte secures digital marketing mandate for Kiko Live
In Digital
Challenges galore as ONDC looks at scaling up this festive season
Flipkart’s latest ad targets Tier 2 and 3 sellers who want to leverage power of e-commerce
How is ONDC a game changer for e-commerce players in India?
In Digital
Marketers return to MMM to evaluate effectiveness of multi-channel campaigns: WARC-Amazon Ads study
GroupM and MMA launch the ONDC Playbook
‘Marketers should measure creativity, creatively, and longitudinally with regards to LTV’
Indian consumers becoming price-conscious to value-conscious: P&G CEO LV Vaidyanathan
MMA Global India concludes ‘MMA Impact India 2023’ event
Publicis Commerce India appoints Anshul Garg as Managing Partner
What local trains and fish markets can teach Performance Marketing?
PayNearby launches meta commerce platform ‘PayNearby Mall’
Fireside Ventures announces Vinay Singh, Kannan Sitaram, and Dipanjan Basu as Co-Founders
One billion new online shoppers will enter markets in next decade across eight countries, including India: Accenture study
The Art of Selling Online: Mastering E-commerce Marketing Strategies for 2023 and Beyond
Amazon integrates its logistics and SmartCommerce offerings with ONDC
Indian adex to grow by 15.07% to reach Rs 1,13,575 crore by end of 2024: Dentsu
Retail media becomes fourth-largest advertising medium with ad spend forecast to reach $121.9 billion globally in 2023
91% of C-suite and top executives reveal ONDC is going to be relevant for their business: Publicis Groupe India and DIF report
Flipkart collaborates with Pratilipi to provide ebooks in 12 Indian languages
Publicis Groupe and Digital India Foundation to launch ‘Decoding ONDC - Perspective For Marketers’ report
In Digital
WPP hosts ‘WPP Commerce 2022’ event, announces winners of Ignite awards
AVOD set to overtake SVOD with time: Dentsu’s 2023 Media Trends report
In Digital