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The biggest challenge was to work on reduced budgets due to pandemic, says Hemant Bhandari of Chrome Pictures
Zirca partners with Gowthaman Ragothaman-led Aqilliz to deliver ad tech solutions using blockchain
In Digital
Indian video entertainment brands to spend 19% more in 2022 than in 2019, says Zenith
Toxic content is a worry for everyone, says Omnicom’s Kartik Sharma
Conde Nast India announces key senior appointments
In Digital
5G to be a game-changer for marketers and advertisers, says Nikhil Rungta of Verizon Media
Last six months have made our spends unified into digital spends, MVS Murthy of Tata Asset Management
In Digital
Dentsu International promotes Gautam Mehra to Chief Data & Product Officer - APAC
Indian adex down 20% to Rs 57,900 crore in FY21, rebound by FY22, says KPMG
Businesses are better off but complete normalcy is a long haul, says Pooja Jauhari of The Glitch
ISA plans to work with BARC India on a multimedia measurement, says Sunil Kataria
Home interiors start-up HomeLane earmarks Rs 100 crore as marketing budget, to spend mostly on hyper-local campaigns
Facebook India hires Arun Srinivas as Director of Global Business Group
In Digital
ASCI expands ad monitoring to 3,000 digital platforms for misleading claims
Infectious Advertising wins digital advertising mandate for US-based ITPeopleNetwork’s MyGenie
Jaquar to shift from zero budget model to aggressive marketing in September-December peak season
Self-regulation by digital platforms can tackle the virus of fake news, says Prakash Javadekar at IAMAI event
In Digital
Our officials were called as witnesses and not as accused: Qyuki Digital on fake followers scam
In Digital
In-depth: Real estate players to go slow on advertising, festive adex likely to be 20% less than last year
MediaMonks India appoints Karan Amin as Creative Lead
Bruce Clay India announces key appointments to drive growth in India
In Digital
Fork Media Group launches ContextAds, a programmatic platform for marketers
FMCG quickly adopting measures for brand safety, ad fraud and viewability
In-depth: Non-metros lead recovery for edtech sector, companies plan to spend more on digital marketing
Rural and small towns to drive the FMCG sector over the next nine months, says Janani Kandaswamy of ITC