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RepIndia appoints Shaunik Sachdev as Associate Vice-President, Client Strategy
In Digital
M&E industry degrows by 24% in 2020; revenues down to 2017 levels, FICCI-EY report
Globale Media records 500% growth at the end of FY 2020-21
In Digital
India to be the fastest-growing market for telecom advertising between 2020 and 2023, forecasts Zenith
Dentsu Data Sciences launches industry position paper on a Privacy-First World – ‘Who Ate My Cookie?’
In Digital
Lack of consistency in policies and opaque measurement may stall digital adex growth, feel brands
In Digital
User experience and ad viewability: Defining the key aspects of ad quality
Is the era of traditional creative briefs over?
How Google’s decision to remove third-party cookies will affect digital advertising
In Digital
Google will not build ‘alternate identifiers’ to track individuals
In Digital
Can homegrown platforms claim a larger share of adspend occupied by global tech giants?
FoxyMoron appoints Dhruv Warrior as National Creative Director
ASCI drafts guidelines for influencer marketing on digital media
Brands to spend aggressively on Vivo IPL 2021, may spend 10% more than last year: Top media planners
GroupM reveals 10 trends that will influence the Indian advertising industry
Society Tea awards its digital performance marketing mandate to Bright Brain
In Digital
Flipkart launches commerce-focused self-serve DSP in partnership with MediaMath
In Digital
KPMG in India and Infomo to develop digital advertising solutions for enterprises and large publishers
In Digital
Beauty adspend in India to be 15.2% higher in 2022 than 2019, says Zenith
Kantar and Google launch Independent Brand Lift Measurement of YouTube Ads
In Digital
India’s adex to grow nearly 11% in 2021, digital on fast lane: Dentsu Digital Trends Report
Virat Kohli remains India’s most valuable celebrity for 4th consecutive year: Duff & Phelps celebrity brand valuation study
In a humorous multi-film campaign, advises everyone with housing needs to end their search
The conundrum of liquor brands on digital advertising
In Digital
FoxyMoron appoints Naman Surana as National Business Director
In Digital