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Indian ad spends in 2021 likely to exit 90% of 2019 level, says IPG Mediabrands’ Magna
Chimp&z Inc announces global expansion in New York and Toronto
In Digital
71% Indian marketers expect budget increase in 2022; investments to increase in mobile ads, podcasts & linear TV: DCMN report
India’s ad spends to grow between 6-8% annually over the next 5 years: GroupM’s TYNY report
Digital transformation will be behind 9% growth in global adspend in 2022: Zenith Forecasts
Disney+ Hotstar launches educational programme for agency planners on ad solutions, online video marketing
Travel adspend to grow up to six times faster than ad market as whole from 2021 to 2023: Zenith report
Criteo’s festive seasonality data reveals Indian consumers’ digital endurance
mFilterIt busts unacknowledged, unaccounted and underrepresented myths around digital ad fraud
In Digital
In-depth: Have ads lost their musical touch in the fast-paced digital world?
DoubleVerify to acquire OpenSlate
In Digital
Xapads Media expands business in Indonesia
In Digital
Short-form video to grow to 600-650mn users in India by 2025
In Digital
Multiplexes eye recovery as cinema advertising set to return with big-ticket releases
Amazon, Flipkart to lead Rs 350-crore ad blitz to drive festive sales
In Digital
Our ‘plans’ to work with BARC on multimedia measurement are progressing in good shape, says Sunil Kataria on being re-elected ISA Chairman
In-depth: Mobile marketing to command over 70% of total digital adex as brands increase focus on precision targeting
Umang Puri joins FoxyMoron as Creative Director, North
Social growth and m-commerce drive mobile advertising spend to $62bn in APAC
In Digital
Adsolut Media and Gamezop ink business deal to boost ad earnings for publishers
News consumption at par with music streaming on connected TV: mediasmart report
Retailers to emerge as large media players in digital advertising space: Taranjeet Singh of Criteo
In Digital
Google’s Aditya Swamy joins ASCI board, Facebook’s Sandeep Bhushan is a special invitee
Chimp&z Inc wins social media mandate for The Derma Co.
In Digital
Gautam Mehra puts in his papers at dentsu