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Team Pumpkin bags Stovekraft’s digital and creative mandate
Cookie-less future: What other alternatives do advertisers have
In Digital
Google postpones decision to phase out third-party cookies till second half of 2024
In Digital
D2C brands expect 2X growth during festive period
MiQ partners with Lifesight to help brands bolster their customer data strategy
Pandemic resulted in improved digital marketing capabilities for majority of businesses: WARC, MMA report
RD&X Network bags Middle East’s hospitality player Jaz Hotel Group as client
In Digital
Havas Group India and Kolkata-based digital agency QED create Havas QED
In Digital
Disney signs ad-tech deal with The Trade Desk
In Digital
Abhinav Srivastava joins Madison Public Relations as CEO
FMCG ad spend may remain subdued this festive season as inflation hits bottomline hard
Schbang appoints Aayush Vyas as Vice-President - Integrated Solutions
In Digital
HUL dominates the digital category at second edition of Kantar’s Creative Effectiveness Awards in India
We aim to become the de-facto operating system for anything related to credit: Karanpreet Bindra of Yubi, formerly known as CredAvenue
Spotify, Integral Ad Science & Universal McCann Worldwide come together to provide brand safety solutions for podcast advertisers
In Digital
Ashish Bhasin joins Rajiv Dingra’s RD&X Network as Co-Founder and Chairman
India to become 7th-largest ad market by 2025; growth forecast for 2022 unchanged at 22.1%: GroupM
InMobi expands partnership with Microsoft Advertising into Southeast Asia, Middle East, and Africa
In Digital
Marketers are increasingly relying on Commerce media: Criteo
We will soon bring our cross-media measurement technology to India: Gowthaman Ragothaman, CEO, Aqilliz
Focusing on new-age app clients for growth, says Niti Kumar, COO, Starcom
Indian advertising expected to grow at 12% CAGR to become Rs 1 trillion industry by 2024: EY FICCI M&E Report 2022
Indian M&E sector to grow 17% to reach Rs 1.89 trillion in 2022: EY FICCI M&E report 2022
The Trade Desk integrates with Adobe Real-Time Customer Data Platform
Transparency, third-party measurement and affordability can fuel OTT advertising, say experts