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'Why Air India must never say Tata to the Maharajah'
WebEngage names Ankur Gattani as VP, Growth and Marketing
Only 12% marketers have data access and capabilities to extract high value from real-time marketing: Capgemini research
Zeotap launches ‘Consent Orchestration’ to simplify data compliance for marketers
In Digital
Kia India’s campaign showcases how its cars provide inspiring experiences
Sony Pictures Networks India wins a Bronze in Brandon Hall Group Excellence Awards 2021 for Learning and Development
In Digital
To become one-stop shop for everything fashionable, Bewakoof goes beyond digital; invests in TV, print, OOH
Brand safety a major concern, companies must be more careful about ad platforms they choose, says Chris Higgins of Netcore Cloud
PivotRoots launches MarTech lab and consulting division ‘PivotConsult’
In Digital
To The New and Evergent partner to improve customer management and monetisation for OTT service providers
Eros Now partners with Live Satellite Media to strengthen reach in India
Centrick helps Kirloskar go "Limitless" with a mega 360-degree campaign
The customer engagement trend report 2021 by WebEngage
In Digital
Anita Nayyar joins Patanjali as COO, Media and Communications
Leo Burnett hires Niket Kumar as Executive Vice-President and Head – Digital
Cannes Lions Live 2021: Customer experience and being loyal to the brand’s truth are vital to telling compelling stories
Tonic Worldwide partners with to build AI-powered conversational experiences for brands
In Digital
Early stage start-ups may spend up to 30% of fundraise on advertising-led customer acquisition
HUL names Kedar Lele as Executive Director, Customer Development
We will be heavy on digital in our communication: Ashish Dhruva of InterMiles
In Digital
MICA and Results & Outcomes partner to build Advanced Digital Transformation Programme (ADTP)
In Digital
40% organisations at a nascent stage in MarTech capabilities
VMLY&R appoints Payal Vaidya as EVP, Experience Design
Dear customer, please be more human
Pradeep Srinivas to head Mercedes-Benz India’s Marketing and Customer Journey function