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In-depth: What’s making traditional brands strengthen their D2C arms
Vi’s ‘Sach-Mucch’ campaign puts the spotlight on its new range of Postpaid plans
Mumbai Indians issues request for proposal to invite NFT platforms for fan engagement
ET MediaLabs wins consumer durable brand Atomberg’s digital mandate
In Digital
Amitabh Bachchan helps a customer pick her dress in Nexus Malls' latest ad film
Eduvanz ropes in Aditya Birla Capital’s Loveleen Sahrawat as its new Chief Marketing Officer
No evidence of manipulation done by channels at customer level: CBI in chargesheet against Sunil Lulla
Haptik releases ‘The state of WhatsApp marketing 2023’ report
In Digital
Marketers believe their work provides increasing value despite macroeconomic and labour headwinds: Salesforce report
Wow Skin Science enhances customer experience with chat-to-cart journey with WhatsApp
Loveleen Sahrawat quits Aditya Birla Capital after nine years
Zoomcar appoints Naveen Gupta as Country Head for India
Darshana Shah becomes Head, Marketing and Customer Experience at Aditya Birla Capital
HT Media launches first-party audience targeting solution - HT One Audience
In Digital
vivo’s new campaign explains how its customer service model helps deliver #CareWithJoy
Amazon Pay’s #AbHarDinHuaAasan campaign showcases ease of digital payments for merchants
Why Kareena Kapoor Khan and Saif Ali Khan are not irked by Pepperfry using their memes in Diwali campaign
Sarah Personette resigns as Twitter’s Chief Customer Officer and Ad Sales head
In Digital
Biryani brand Dindigul Thalappakatti narrates the story of its culinary legacy passed down from generation in 3 new brand films
Social commerce expected to reach market size of $16-20 billion in India by 2025: Talkwalker and Khoros report
5G is going to be a turning point for the advertising industry
Employee wellness partner Plum refreshes its brand identity
93% of Indian shoppers recall brand conversations online before making a purchase: Twitter’s #LetsTalkShop report
In Digital
Richa Goswami moves on from HSBC
CNBC-TV18’s Storyboard18 and Twitter India continue their partnership with the third edition of “The Conversation” series