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KFC India appoints PivotRoot’s MarTech arm to enhance customer experience
Vedant Fashions onboards Anand Narang as Manyavar’s CMDO
PhonePe SmartSpeakers introduces celebrity voice feature with Amitabh Bachchan
Doubling down on sustainability, Tata Passenger Electric Mobility rechristened as Tata.ev
PepsiCo India joins Open Network for Digital Commerce (ONDC) Network
^ atom network unveils ^ atom Consult
GoTo appoints Peter Mahoney as Chief Marketing Officer
Wavemaker India releases white paper ‘Demystify Customer Data Platform’
Punt Partners hires Kunal Sawant as head of sales for MarTech
In Digital
The Times of India launches this year’s festive theme ‘Times FOMO’ for brands and agencies
In Print
RK Swamy files draft papers with SEBI for IPO
WPP launches global strategic partnership with Optimizely
DD Freedish is complement, not competitor: Tata Play MD and CEO Harit Nagpal
How startups can leverage gamification to boost customer loyalty in e-mail marketing
Myntra’s ‘Rising Stars’ programme to help 200 D2C fashion and lifestyle brands scale
CoinDCX appoints Rajnish Vedi as Head of Customer Experience
Dukaan lays off 90% of customer support staff for AI bot
PNB MetLife appoints Sourabh Lohtia as Head of Marketing
Blissclub’s new campaign promotes its 100-Day Buy & Try Policy in a hilarious manner
Bharti AXA Life Insurance appoints Archit Shankar as Head of Marketing
Shell India ropes in Shahid Kapoor as brand ambassador for its Lubricants business
Mirum India partners with Sprinklr to power next-level customer engagement
JioCinema’s deal with NBCUniversal to boost its subscription revenue and premium customer base in India: Karan Taurani
SquareFoot unveils its fresh brand identity with a new logo
Vantage’s #tradesmarter campaign aims to spread awareness of its app features