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JioCinema’s deal with NBCUniversal to boost its subscription revenue and premium customer base in India: Karan Taurani
SquareFoot unveils its fresh brand identity with a new logo
Vantage’s #tradesmarter campaign aims to spread awareness of its app features
UserTesting and Symplicit partner up to deliver customer experience solutions across APAC region
In-depth: How India’s top marketers are solving attribution-related challenges
Retention vs Acquisition: What is top priority for marketers
P Rajendran joins Shapoorji Pallonji Real Estate as Chief Sales and Marketing Officer (CSMO)
LG unveils its new brand identity and strategy
WebEngage and Liferay partner up to provide digital transformation and customer engagement solutions to enterprises
In Digital
Indian brands improve CX scores, but consumers still expect a lot more: Havas Group’s X Index 2023
BARC brings back TV + OOH viewership service on the eve of IPL 2023; includes all watermarked channels
Infobip’s research reveals growing prevalence of conversational experiences for customer communications
Aditya Kanthy and Dheeraj Sinha named jurors for WARC Awards for Effectiveness 2023
ad:tech New Delhi to be held on March 15-16 in Gurugram
HiveMinds onboards HomeLane and Zydus Lifesciences as clients
In Digital
Wavemaker India launches specialised unit for D2C brands
Noesis.Tech integrates AI to launch GPT-powered chatbot for customer servicing
In Digital
Alt Balaji is now Altt
Customer characteristics of jewellery marketing
Admatazz bags social media creative mandate for m.Stock by Mirae Asset
In Digital
Exotel survey reveals 65% marketers believe optimal customer experience will be key to success in 2023
Singapore Airlines’ new campaign showcases a world-class travel experience for customers
Tata Play Binge partners with Comviva to accelerate its digital content
Piramal Finance’s new campaign addresses the credit needs of underserved customers of Bharat
MG Motor launches MGVerse in partnership with
In Digital