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: JioCinema’s deal with NBCUniversal to boost its subscription revenue and premium customer base in India: Karan Taurani
In OTT

: SquareFoot unveils its fresh brand identity with a new logo
In Marketing

: Vantage’s #tradesmarter campaign aims to spread awareness of its app features
In Ad Craft

: UserTesting and Symplicit partner up to deliver customer experience solutions across APAC region
In Marketing

: In-depth: How India’s top marketers are solving attribution-related challenges
In In-depth

: Retention vs Acquisition: What is top priority for marketers
In Marketing

: P Rajendran joins Shapoorji Pallonji Real Estate as Chief Sales and Marketing Officer (CSMO)
In Marketing

: LG unveils its new brand identity and strategy
In Marketing

: WebEngage and Liferay partner up to provide digital transformation and customer engagement solutions to enterprises
In Digital

: Indian brands improve CX scores, but consumers still expect a lot more: Havas Group’s X Index 2023
In Marketing

: BARC brings back TV + OOH viewership service on the eve of IPL 2023; includes all watermarked channels
In Television

: Infobip’s research reveals growing prevalence of conversational experiences for customer communications
In Marketing

: Aditya Kanthy and Dheeraj Sinha named jurors for WARC Awards for Effectiveness 2023
In Advertising

: ad:tech New Delhi to be held on March 15-16 in Gurugram
In Marketing

: HiveMinds onboards HomeLane and Zydus Lifesciences as clients
In Digital

: Wavemaker India launches specialised unit for D2C brands
In Advertising

: Noesis.Tech integrates AI to launch GPT-powered chatbot for customer servicing
In Digital

: Alt Balaji is now Altt
In OTT

: Customer characteristics of jewellery marketing
In Partner Content

: Admatazz bags social media creative mandate for m.Stock by Mirae Asset
In Digital

: Exotel survey reveals 65% marketers believe optimal customer experience will be key to success in 2023
In Marketing

: Singapore Airlines’ new campaign showcases a world-class travel experience for customers
In Ad Craft

: Tata Play Binge partners with Comviva to accelerate its digital content
In OTT

: Piramal Finance’s new campaign addresses the credit needs of underserved customers of Bharat
In Ad Craft

: MG Motor launches MGVerse in partnership with Metadome.ai
In Digital

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