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Music, gaming and influencer marketing are important cohorts of our digital marketing strategy: Virat Khullar of Hyundai
Glance says over 20 million Indians discovered Live, interactive content during GLF
In Digital
Sony Sports Network to showcase Team India’s greatest Test wins through ‘Architects in White – India Cricket in England’ docuseries
Paytm onboards four cricketers to promote ‘4 ka 100 cashback’ on UPI money transfers
Gender pay disparity is a reality but are brands acknowledging it when it comes to their endorsers?
Acknowledging the unacknowledged, Cadbury Dairy Milk sponsors ground staff this IPL season
In-depth: How IPL 2022 has become the biggest stage for creative minds to present their magnum opus
Virat Kohli retains first position among India’s most valuable celebrities: Duff & Phelps study
Cricket accounted for 87% celebrity endorsement deals in 2021: GroupM ESP Sporting Nation Report 2022
Dream11 to launch 17 new ad films as part of its new brand campaign for IPL 2022
In Digital
Dream11 to launch 17 new ad films as part of its new brand campaign for IPL 2022
In Digital
News Flash: Indian sports industry spends pegged to surpass Rs 9,500 crore in 2021: GroupM ESP’s Sporting Nation Report 2022
Hyundai Motor India launches #TheDriveWithin Campaign
Twitter to launch global female-led NFT community ‘Women in NFTs’
In Digital
Star Sports unveils #HamaraBlueBandhan campaign ahead of ICC Women’s World Cup 2022
Doritos’ ‘Bold Choice’ filter enables users to choose the ending for its latest TVC
NFT marketplace for cinema and sports in India has the potential to cross US$ 1 billion in value in the near future: Deloitte
In Digital
Ather Energy becomes principal partner for new IPL franchise- Gujarat Titans
FanCraze all set for roll out of ‘ICC Crictos’ – cricket’s official NFTs
In Digital
Shah Rukh Khan takes four Indian Women cricketers for a drive for Hyundai’s Alcazar campaign
Indian Women’s Cricket Team Captain Mithali Raj becomes brand ambassador for Jacob’s Creek
Fantasy gaming platform Howzat acquires Title sponsorship rights of Legends League Cricket
Amitabh Bachchan, filmmaker R Balki come together for Legends League Cricket ad film
Sony Pictures Networks to broadcast all action from the Legends League Cricket in India
‘Brand Kohli’ might witness a marginal decline post removal from ODI captaincy