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Free content would lead to higher losses for OTTs, says Karan Taurani as Hotstar announces free streaming for two tournaments
In OTT
Over 8 in 10 B2B marketers expect marketing budgets to grow in 2024: LinkedIn research
Mars Petcare ropes in 22feet Tribal Worldwide for its digital mandate
DistroTV expands its content offerings to Cloud TV
Creativeland Asia Network acquires 62% stake in London-based Creators Inc; launches Creativeland Studios
Chalkboard Entertainment launches its non-fiction arm with Shiv Sethuraman as Head
OTT content doesn’t influence smoking habits in India; peer pressure, stress are key drivers: Koan Advisory Group survey
In OTT
NBCUNiversal and Viacom18’s JioCinema sign multi-year content deal
In OTT
Abby 2023: Leo Burnett India is Creative Agency of the Year for the second year in a row
Goafest 2023: Data is a double-edged sword, say marketing professionals
Bajaj Consumer Care onboards AdGlobal360 to enhance its discoverability on Flipkart
Snapchat reaches over 200 million monthly active users in India, says Snap Inc
In Digital
OTTplay aims to acquire over 50 platforms by end of year: Avinash Mudaliar
In OTT
Cheil India appoints Leo Burnett’s Amit Nandwani as National Creative Director
Globale Media invests in gaming and e-sports content platform Rooter
In Digital
Meta’s Head of Partnerships Manish Chopra quits
In Digital
Mondelez India signs AdGlobal360 for e-commerce retail analytics and digital shelf management solution – eBuX
In Digital
JioCinema prices HBO content at Rs 999 a year; will it find enough subscribers?
In Digital
aha elevates Rajshekhar Baddam to Marketing Head role
In OTT
The Script Room appoints Satish Sethumadhavan as Creative Head
Drop in FIRs against OTT content due to self-regulation mechanism: Joint Secy Vikram Sahay
In OTT
Indian language news consumer shows increased propensity for online transactions: Kantar-Google report
In Digital
Brand message/content alignment changes consumer perception: DoubleVerify report
OTT platform VROTT becomes 26th addition to Tata Play Binge platform
In OTT
Govt wants OTT sector to grow fast without being bogged down by regulations: I&B Secy Apurva Chandra
In OTT