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Content marketing displaced social media marketing as top strategy, say 57% marketers
White Rivers Media wins digital and creative mandate for Canadian Wood
In Digital
BBC StoryWorks expands into India
6-Pack Band helped Red Label move both equity and business, says Shiva Krishnamurthy
NetBiz bags digital duties for real estate player Dosti Realty
In Digital
WittyFeed appoints Mayur Sethi as Partner and COO
In Digital
Rising Star: Unnati Shah, Brand Manager, Axis Bank
CMS Asia announces second ASEAN edition to be held on August 15
Rising Star: Shipra Tandon, Strategist, Content Marketing, iProspect India
Content marketing is about ‘Return on Objective’, not ROI, says UB’s Samar Singh Sheikhawat
2018 Content Marketing Awards winners announced
Content marketing will shift from acquisition-based to retention-based communication, says Ashim Mathur of Dolby
A brand has to tell a story to make an impact, say content platform owners
Thought provoking content with a brand purpose is best for content marketing
LinkedIn report: Seven trends that will shape content marketing in India in 2018
In Digital
India's first content marketing B2B platform launches
Future Group fbb’s National Jeans Day sale grew five-fold over regular days
In Digital
74% Indian marketers plan to increase their budget this year
In Digital
Content Marketing Awards 2018 announces jury panel
FCB India to launch new content marketing division
Opportunities in content marketing are limitless, says Sam Balsara
Guest Times: Marketers adding method to madness to be in the driving seat of content marketing and CMS Asia announce Content Marketing Awards
Oath launches global creative studio for brands and agencies in India
Alibaba Mobile Business Group launches UC Ads in India