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Real money gaming suffers because of offshore gambling sites: Gaurav Mehta of Zupee
Twitter launches new performance advertising solutions offering better ROI
In Digital
Indian viewers are more receptive to ads on streaming platforms than those found on social media, reveals Magnite study
In Digital
IMC Advertising joins hands with ThreePercent Collective
In-depth: Advertising and marketing industry hopeful about year-end after a slight setback in festive season
Colvyn Harris to be conferred with AAAI Lifetime Achievement Award 2022
Advertising has come a long way from being cerebral and consumer-centric to becoming more tactical and client-driven, say industry veterans
What share of Indian M&E industry each medium will command in 2030?
How digital is overtaking TV advertising, LV Krishnan explains
Consumers less likely to repurchase from brands if they see ads beside misinformation, reveals DoubleVerify report
GroupM joins Omnicom, IPG and Havas against advertising on Twitter
In Digital
Bournvita’s #FaithNotForce campaign becomes the latest point of contention in A&M industry; fetches mixed opinion
Prime Video India signs 8 advertisers for India-NZ series
Why brands are holding back on Twitter advertising post-takeover by Elon Musk
OLX sees surge in automobile, smartphones and consumer durable advertisers on the platform: Amit Kumar, CEO, OLX Group
IPG advises clients to pause advertising on Twitter after acquisition by Elon Musk
In Digital
Aakash Byju’s partners with Outdoor Advertising Professionals to invite applications for ANTHE 2022
Kajol to takes viewers through the heritage of Indian cinema in new episode of Discovery Channel’s ‘The Journey of India’ series
Elon Musk resolves to make Twitter the most respected advertising platform
In Digital
Is it high time for A&M industry events and awards to shift focus to Delhi-NCR?
HUL’s Q2 ad spends down 14.11% YoY to Rs 1,053 crore in FY23
5G is going to be a turning point for the advertising industry
Jewellery brands are going all out to woo consumers this Diwali
Seven in 10 urban Indians claim their frequency of going to cinema has decreased: YouGov
Google Ads and Meta Ads continues to dominate remarketing index despite Apple's privacy changes: AppsFlyer Performance Index 15
In Digital