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Search Results for 'celebrity endorsements'
The great Indian advertising battle – Will 2024 election outcast IPL next year?
The great Indian advertising battle – Will 2024 election outcast IPL next year?
In Guest Times
ABP Network onboards Rupali Fernandes as Chief Revenue Officer
ABP Network onboards Rupali Fernandes as Chief Revenue Officer
In Television
57% prefer watching IPL on TV, 30% on mobile: Axis My India April CSI survey
57% prefer watching IPL on TV, 30% on mobile: Axis My India April CSI survey
In Marketing
Wavemaker Mumbai claims top slot and Ogilvy Mumbai 5th in WARC Effective 100 list
Wavemaker Mumbai claims top slot and Ogilvy Mumbai 5th in WARC Effective 100 list
In Advertising
Make campaigns idea-first and not celebrity-first; use their strengths to make ads memorable: Experts
Make campaigns idea-first and not celebrity-first; use their strengths to make ads memorable: Experts
In Advertising
Havas Group India concludes ‘Havas Spark 2.0’ internship programme with Gen Z Report 2022
Havas Group India concludes ‘Havas Spark 2.0’ internship programme with Gen Z Report 2022
In Advertising
In-depth: Do brand leaders need to be wary of sharing their opinion in public?
In-depth: Do brand leaders need to be wary of sharing their opinion in public?
In In-depth
SleepyCat’s #ChampionsAreAlsoSleepyCats campaign features Ruturaj Gaikwad and Harleen Deol
SleepyCat’s #ChampionsAreAlsoSleepyCats campaign features Ruturaj Gaikwad and Harleen Deol
In Ad Craft
Sports stars overtaking B-town celebs to become brands’ choice for endorsements
Sports stars overtaking B-town celebs to become brands’ choice for endorsements
In Marketing
In-depth: Nostalgia, nationalism, or price, how Campa will help Reliance’s entry into FMCG space
In-depth: Nostalgia, nationalism, or price, how Campa will help Reliance’s entry into FMCG space
In In-depth
Sleepy Owl’s latest campaign informs consumers that its coffee is ‘That Good’ and missing it is ‘Your Loss’
Sleepy Owl’s latest campaign informs consumers that its coffee is ‘That Good’ and missing it is ‘Your Loss’
In Ad Craft
Investment in thought leadership positively impacts brand value and valuations of unicorns: Mavericks’ Research report
Investment in thought leadership positively impacts brand value and valuations of unicorns: Mavericks’ Research report
In Marketing
Startups – The new celebrity junction!
Startups – The new celebrity junction!
In Marketing
In-Depth: What will SEBI’s curbs on celebrity endorsements for cryptocurrencies mean for the sector?
In-Depth: What will SEBI’s curbs on celebrity endorsements for cryptocurrencies mean for the sector?
In In-depth
Cola ads are back, but where is the impact?
Cola ads are back, but where is the impact?
In Advertising
L&K Saatchi & Saatchi bags integrated creative mandate for Jindal Steel and Power
L&K Saatchi & Saatchi bags integrated creative mandate for Jindal Steel and Power
In Advertising
There is nothing called slightly corrupt, says FCB’s Rohit Ohri on prevailing corruption in the industry
There is nothing called slightly corrupt, says FCB’s Rohit Ohri on prevailing corruption in the industry
In Advertising
Thums Up evolves from reel-world to real-world heroism with its Olympics campaign
Thums Up evolves from reel-world to real-world heroism with its Olympics campaign
In Marketing
Ronaldo’s snub to Coke: Is it time for brands to rethink their collaboration strategies?
Ronaldo’s snub to Coke: Is it time for brands to rethink their collaboration strategies?
In Advertising
Startups should focus on quality, profitability rather than ad blitzkrieg: SkinKraft Co-Founder Chaitanya Nallan
Startups should focus on quality, profitability rather than ad blitzkrieg: SkinKraft Co-Founder Chaitanya Nallan
In Marketing
POCO unveils new identity in a quirky campaign by DDB Mudra
POCO unveils new identity in a quirky campaign by DDB Mudra
In Ad Craft
India's draft guidelines on misleading advertisements need clarity
India's draft guidelines on misleading advertisements need clarity
In Guest Times
Getting behind the scenes of working with celebrities for ad shoots during pandemic
Getting behind the scenes of working with celebrities for ad shoots during pandemic
In Advertising
Babyshop’s film gives an optimistic message through the eyes of kids this Ramadan month
Babyshop’s film gives an optimistic message through the eyes of kids this Ramadan month
In Ad Craft
Overall growth in Indian sports sponsorship at 17%, crosses Rs 9,000 crore in 2019: GroupM’s ESP Properties
Overall growth in Indian sports sponsorship at 17%, crosses Rs 9,000 crore in 2019: GroupM’s ESP Properties
In Marketing