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The great Indian advertising battle – Will 2024 election outcast IPL next year?
ABP Network onboards Rupali Fernandes as Chief Revenue Officer
57% prefer watching IPL on TV, 30% on mobile: Axis My India April CSI survey
Wavemaker Mumbai claims top slot and Ogilvy Mumbai 5th in WARC Effective 100 list
Make campaigns idea-first and not celebrity-first; use their strengths to make ads memorable: Experts
Havas Group India concludes ‘Havas Spark 2.0’ internship programme with Gen Z Report 2022
In-depth: Do brand leaders need to be wary of sharing their opinion in public?
SleepyCat’s #ChampionsAreAlsoSleepyCats campaign features Ruturaj Gaikwad and Harleen Deol
Sports stars overtaking B-town celebs to become brands’ choice for endorsements
In-depth: Nostalgia, nationalism, or price, how Campa will help Reliance’s entry into FMCG space
Sleepy Owl’s latest campaign informs consumers that its coffee is ‘That Good’ and missing it is ‘Your Loss’
Investment in thought leadership positively impacts brand value and valuations of unicorns: Mavericks’ Research report
Startups – The new celebrity junction!
In-Depth: What will SEBI’s curbs on celebrity endorsements for cryptocurrencies mean for the sector?
Cola ads are back, but where is the impact?
L&K Saatchi & Saatchi bags integrated creative mandate for Jindal Steel and Power
There is nothing called slightly corrupt, says FCB’s Rohit Ohri on prevailing corruption in the industry
Thums Up evolves from reel-world to real-world heroism with its Olympics campaign
Ronaldo’s snub to Coke: Is it time for brands to rethink their collaboration strategies?
Startups should focus on quality, profitability rather than ad blitzkrieg: SkinKraft Co-Founder Chaitanya Nallan
POCO unveils new identity in a quirky campaign by DDB Mudra
India's draft guidelines on misleading advertisements need clarity
Getting behind the scenes of working with celebrities for ad shoots during pandemic
Babyshop’s film gives an optimistic message through the eyes of kids this Ramadan month
Overall growth in Indian sports sponsorship at 17%, crosses Rs 9,000 crore in 2019: GroupM’s ESP Properties