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Advertising has come a long way from being cerebral and consumer-centric to becoming more tactical and client-driven, say industry veterans
Cinthol’s Tamil Nadu-focused campaign reflects women’s aspirations of taking on challenging roles in nation building
BBDO India wins Cargill India’s creative mandate
91% of marketers leveraged consumer data for marketing in 2022, says MMA EY report unveiled at ‘Data Unplugged’ event
Diwali 2022 witnessed a 17% increase in online sales compared to 2021: Criteo report
ProfitWheel launches flagship insights engine ‘Consumr.ai’
WPP hosts ‘WPP Commerce 2022’ event, announces winners of Ignite awards
Meta appoints Sandhya Devanathan as Head and VP of India
In Digital
Over 89% of digital media experts endorse multiple benefits of using quality path optimisation: IAS research
In Digital
How digital is overtaking TV advertising, LV Krishnan explains
Tonic Worldwide’s GIPSI launches X-Factor report on UI/UX to help brands
In Digital
Education sector continues to lead ad violations with 27% share in all complaints processed between April-Sept 2022: ASCI report
Indian sports broadcasting to grow by 10% CAGR to reach Rs 14,190 crore in FY 2026: KPMG
Springwel Mattresses appoints Akshay Saraf as its new CEO
Lodestar UM drives away with BMW India’s integrated media mandate
Ayushmann Khurrana whistles his way in the new ad for Titan Eye+
Doritos ties up with Call of Duty Mobile to launch new offer for gaming enthusiasts
YouTube surges ahead of Google to top YouGov’s Best Brand Rankings 2022 in India
Entertainment Network India acquires minority stake in online music-learning platform - Spardha
In Digital
Diageo India initiates phased removal of mono cartons from its brands
Consumers less likely to repurchase from brands if they see ads beside misinformation, reveals DoubleVerify report
Rapido appoints Pawandip Singh as Vice-President, Marketing
Sociowash appoints Chirag Sangai as Mumbai Business Head
Is FIFA World Cup 2022 emerging as the new black for brands in India?
GroupM joins Omnicom, IPG and Havas against advertising on Twitter
In Digital