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Indranil SenGupta launches multidisciplinary design house IS
Things to keep in mind while approaching content generators for branding exercises
Dentsu Webchutney bags creative mandate for Goomo
In Digital
Creativeland Asia wins Transsion Holdings’ business in India
Brandstand: When Global tastes Local
Brandstand: Making Music with Duet Brands
Ad Stand: Charm and Brand Spokesperson
Dentsu Aegis Network launches celebrity endorsement and sports marketing agency 'CLab'
Gromax launches ‘Trakstar’, gives creative mandate to Scarecrow Communications for new tractor brand
Idea Cellular parts ways with Lowe Lintas
Prega News ties up with SpiceJet to make flying comfortable for would-be moms
Brandstand: Bring back the Brand Mnemonic
Creativeland Asia bags creative mandate of Havmor Ice Cream
AdStand: Positioning. Impulse. Transaction. Delivery.
Are small local brands looking at branding with renewed vigour?
A message that can’t be visualised will lack the power of emotion: Laura Ries
Zenith turns Google Search into Voting Engine for Maggi
In Digital
Does Flipkart’s proposed bid to acquire rival Snapdeal make business sense?
In Digital
McCann Worldgroup wins creative duties for Sony India
Hewlett Packard Enterprise India ropes in Adronik Media as its digital partner
In Digital
There is much more to creating a brand than just communication or a logo: Landor’s Lulu Raghavan
Expereal announces partnership with Australia-based Believe Branding
Lodestar UM bags MP Birla Cement
Media Moments undergoes a brand makeover
In Digital
Gozoop bags digital duties for Regal Shoes
In Digital