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Harman takes on board Vikram Kher as Vice-President, Lifestyle Audio in India
Ranveer Singh is JBL’s new global brand ambassador
Jewellery brands have high hopes from festive season, to spend big on digital
Magicbricks signs Ayushmann Khurrana and Kriti Sanon as brand ambassadors
Consumer Protection Bill gives power to consumers but leaves celebs fuming
Malabar Gold & Diamonds ropes in Anil Kapoor as new brand ambassador
Godrej Expert’s new TVC shows its new Easy 5-minute Hair Colour solution
Rising sports stars have a new fan base in brands
Coca-Cola rides on cricket to engage with consumers, both online and offline
Is Coke’s smartwater smart enough to impress consumers?
How brands cashed in on Cricket World Cup frenzy by offering freebies
smartwater unveil new films with Rana Daggubati and Radhika Apte in their unique style
How Fabindia is riding on immersive customer experience
Pee Safe targets 200% growth in FY 19-20, spends largely on digital marketing
Anthems are the new tunes that brands are dancing on this World Cup
LG Electronics India’s #MyLG initiative garners 10 million organic impressions
In Digital
Coca-Cola’s Smartwater ropes in Rana Daggubati and Radhika Apte as brand ambassadors
Virat Kohli and Rishabh Pant are new brand ambassadors of ‘Himalaya Men Face Care Range’
‘MOM’ is the word for brands
Thums Up Charged comes up with action-packed summer campaign
In-depth: Is your purpose-driven advertising meeting business objectives?
Myntra picks Virat Kohli and Anushka Sharma as its first official brand ambassadors, launches musical campaign ‘Go Myntra-la-la’
Boost signs Rishabh Pant and Shreyas Iyer as brand ambassadors
Bisleri’s camels back in new avatar in ‘Har Paani Ki Bottle Bisleri Nahin’ 2.0
VIP announces brand re-launch, unveils contemporary avatar with ‘Hello Holidays’ campaign