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Short term revenue losses for media platforms as crypto exchanges go slow on advertising
Crypto players unlikely to go slow on advertising despite government's concerns
In-depth: To minimise negative impact, brand-celebrity contracts are now made more ‘social media controversy-proof’
Onmo appoints Lowe Lintas Bangalore as its creative agency
IVM Podcasts’ new series The Last Brand Standing traces journey of some epic business and brand battles in India
In Digital
Why Ford India’s exit is a marketing failure
The Trade Desk launches new trading platform ‘Solimar’ for marketers
In Digital
Optimise Media’s India Operations hires Nitin Sabharwal as Chief Operating Officer
Essence launches Essence Impact to accelerate digital transformation for non-profit organisations in APAC
McDonald’s India (West and South) signs Rashmika Mandanna as brand ambassador
Httpool announces launch of the Ramadan Insights Paper 2021
In Digital
How Indian language news websites are becoming an unmissable proposition for brands
In Digital
Not activists but ‘factivists’, says former Ahmedabad Mirror editor Deepal Trivedi on her upcoming digital news venture
In Digital
Ice-cream brands to bring joy to media platforms this summer
Online Fantasy Sports operators’ gross revenues grow 3X in FY20
In Digital
No point re-branding Fair & Lovely if the product is still sold, says Sunil Agarwal of RSH Global
Times OOH offers creative support to assist brands put together outdoor campaigns
Spread of hope and tenacity through the pages of The Free Press Journal
#FightingCoronavirus: How brands can create responsible ad campaigns and stay relevant
Lowe Lintas wins creative duties for Zydus Wellness’ Sugar Free
AdsDax expands cryptocurrency product offerings in Indian advertising market
Affle to acquire Mediasmart, a mobile programmatic and proximity marketing company in Europe
Burger King asks customers to share their love with Ronald McDonald
Scarecrow M&C Saatchi turns 10, resolves to create emotionally charged communication
Duff & Phelps presents key findings from fifth edition of Celebrity Brand Valuation Study 2019