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Union Budget 2023: Business news platforms gear up to grab maximum eyeballs and advertisers' attention
Digital marketing trends that marketers need to invest in 2023
In Digital
Why packaging-led brand campaigns are not a cakewalk
IMC Advertising joins hands with ThreePercent Collective
Admitad launches ‘Marketplace X’ platform
In Digital
Make campaigns idea-first and not celebrity-first; use their strengths to make ads memorable: Experts
Sports season clashing with festivities is putting brands in a dilemma to get their media mix right for the best ROI: Prashant Deorah of Puretech Digital
In Digital
Creative agency Parking merges with creative and media buying agency Joshbro
GenZ and millennials are stiffening competition among pet-care brands
Maagh Advertising to come up with an IPO
E-commerce platforms roll out big-ticket campaigns to cash in on the festive spirit
MiQ announces partnership with private equity firm Bridgepoint
Meta launches No-Cost EMIs for advertisers in India
In Digital
Criteo launches Video Advertising Solution in India owing to the strong video consumption
In Digital
Bright Brain bags Mentoria’s digital marketing mandate
GroupM introduces global framework for media decarbonisation
Way to go Cannes: A timeline of how Cannes Lions has evolved in the past 68 years
Adjust reports 184% growth in CTV to mobile app installs
In Digital
The Trade Desk integrates with Adobe Real-Time Customer Data Platform
ADK acquires Rage Communications; expands footprint to India & Australia
Yahoo unveils its latest ad solution ‘Video Lite’ in APAC region
What do the new ASCI guidelines for Virtual Digital assets mean for the crypto and NFT advertising?
In Digital
Yahoo launches ID-less audience solution for Web
In Digital
The boycott trend: Is it a case of sheer negligence of global SOPs?
71% Indian marketers expect budget increase in 2022; investments to increase in mobile ads, podcasts & linear TV: DCMN report