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Delhi HC restrains Parle from using ‘For The Bold’ tagline in ads of B Fizz
Delhi HC restrains Parle from using ‘For The Bold’ tagline in ads of B Fizz
In Marketing
Automobile sector plans ad blitzkrieg to drive bumper sales this festive season
Automobile sector plans ad blitzkrieg to drive bumper sales this festive season
In Marketing
News channels expect 20% revenue increase during festive-election season
News channels expect 20% revenue increase during festive-election season
In Television
ASCI launches ASCI Academy
ASCI launches ASCI Academy
In Advertising
In-depth: Marketers gear up to pay premium for high-impact properties this festive season
In-depth: Marketers gear up to pay premium for high-impact properties this festive season
In In-depth
From Bollywood to brands: A deep dive into Saif Ali Khan's endorsement voyage as he turns 53
From Bollywood to brands: A deep dive into Saif Ali Khan's endorsement voyage as he turns 53
In Advertising
Nodwin Gaming and Star Sports announce BGMS Season 2 with Rooter as Digital Streaming partner
Nodwin Gaming and Star Sports announce BGMS Season 2 with Rooter as Digital Streaming partner
In Digital
Adobe teams up with American comedian Hasan Minhaj to celebrate 30 years of PDF
Adobe teams up with American comedian Hasan Minhaj to celebrate 30 years of PDF
In Ad Craft
1954 to 2023: How Cannes Lions Festival evolved over the years
1954 to 2023: How Cannes Lions Festival evolved over the years
In Cannes Lions 2023
Integral Ad Science launches quality attention measurement product
Integral Ad Science launches quality attention measurement product
In Advertising
GroupM and MMA launch ‘Transform to Thrive’ – a guide for modern marketers
GroupM and MMA launch ‘Transform to Thrive’ – a guide for modern marketers
In Marketing
Aditya Birla Capital appoints Dentsu Creative India as its lead brand communications agency
Aditya Birla Capital appoints Dentsu Creative India as its lead brand communications agency
In Ad Craft
Human-generated online ads bring 9.5x customers compared to AI-generated ones
Human-generated online ads bring 9.5x customers compared to AI-generated ones
In Marketing
Xiaomi MiAds appoints AVOW as its core agency in India
Xiaomi MiAds appoints AVOW as its core agency in India
In Marketing
DViO Digital to handle public transport tech company Chalo’s digital and offline mandate
DViO Digital to handle public transport tech company Chalo’s digital and offline mandate
In Advertising
9 in 10 SMB marketers in India are investing in AI and Automation: LinkedIn research
9 in 10 SMB marketers in India are investing in AI and Automation: LinkedIn research
In Digital
Swaarm’s Advanced Privacy Suite aims to help users navigate privacy changes
Swaarm’s Advanced Privacy Suite aims to help users navigate privacy changes
In Digital
Criteo report highlights 10 trends that will alter Commerce Media landscape
Criteo report highlights 10 trends that will alter Commerce Media landscape
In Marketing
Maybelline New York ropes in Suhana Khan, Ananya Birla and Eksha Subba as brand ambassadors; extends association with PV Sindhu
Maybelline New York ropes in Suhana Khan, Ananya Birla and Eksha Subba as brand ambassadors; extends association with PV Sindhu
In Marketing
Want to make a name in worldwide agency sphere without global tie-ups: SoCheers Co-Founders
Want to make a name in worldwide agency sphere without global tie-ups: SoCheers Co-Founders
In Advertising
Badshah Masala takes consumers down memory lane with new rendition of ‘Swaad Sugandh Ka Raja’ jingle
Badshah Masala takes consumers down memory lane with new rendition of ‘Swaad Sugandh Ka Raja’ jingle
In Ad Craft
Integral Ad Science’s ad verification program goes live with Netflix
Integral Ad Science’s ad verification program goes live with Netflix
In OTT
JioCinema or Star Sports: Who is winning the ad campaign race for IPL 2023?
JioCinema or Star Sports: Who is winning the ad campaign race for IPL 2023?
In Advertising
My Baby Babbles’ digital mandate goes to Bright Brain
My Baby Babbles’ digital mandate goes to Bright Brain
In Digital
India versus Bharat: Marketers deliberate on the art of marketing
India versus Bharat: Marketers deliberate on the art of marketing
In In-depth