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Suspension a short-term setback; brand IPL will continue to remain strong, feel advertisers
Brands may go slow on non-IPL ad spend as Covid-19 restrictions threaten supply chain and consumer sentiment
Star Sports on-boards 18 sponsors for IPL 2021
Newspapers hope print medium’s credibility will draw advertisers
In Print
IPL 2021: Disney+ Hotstar introduces new targeting options for advertisers, keeps pricing highly premium
How Google’s decision to remove third-party cookies will affect digital advertising
In Digital
Zee Entertainment’s ‘Indian Pro Music League’ strikes the right chord with partners
Aaj Tak-connected TV is highly effective for advertisers, led to 2.5X brand awareness: Alok Agarwal, CMO, Orientbell Tiles
Hindustan celebrates 21 years in Jharkhand with a 120-page mega issue
In Print
Hindi news channel News Nation completes eight years
Times Internet signs deal with Twitter to drive content-led solutions
In Digital
India's top brands renew hope in print medium, resume advertising
In Print
Verizon Media launches ‘Verizon Media ConnectID’ to support advertisers, publishers, consumers
NBA Code of Ethics be made a part of the Programme Code of Cable TV Rules, demands Rajat Sharma
Advertisers have started relooking at print, says Amul’s Jayen Mehta
GroupM launches a supply path optimisation initiative
Advertisers want to be seen in a brand-safe environment, says Wavemaker’s Ajay Gupte
Only competition and better tech can make TRP measurement robust, say experts
Digital publishers need to provide advertisers more than just third-party data, say experts
In Digital
Our focus is to monetise MX Takatak and scale its user base, says Viraj Jit Singh of MX Player
In Digital
YouTube reaches over 325 million 18+ unique viewers in India month on month
In Digital
BMI Impact: Amid toxic news debate, CNN-News18 to eliminate outrage and bring sanity back on news TV
5G to be a game-changer for marketers and advertisers, says Nikhil Rungta of Verizon Media
The Indian Society of Advertisers appoints Sushil Matey as CEO
Ad gurus ask brands to show some spine, not to be bogged down by online trolls
In Digital