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Suspension a short-term setback; brand IPL will continue to remain strong, feel advertisers
Suspension a short-term setback; brand IPL will continue to remain strong, feel advertisers
In Television
Brands may go slow on non-IPL ad spend as Covid-19 restrictions threaten supply chain and consumer sentiment
Brands may go slow on non-IPL ad spend as Covid-19 restrictions threaten supply chain and consumer sentiment
In Marketing
Star Sports on-boards 18 sponsors for IPL 2021
Star Sports on-boards 18 sponsors for IPL 2021
In Television
Newspapers hope print medium’s credibility will draw advertisers
Newspapers hope print medium’s credibility will draw advertisers
In Print
IPL 2021: Disney+ Hotstar introduces new targeting options for advertisers, keeps pricing highly premium
IPL 2021: Disney+ Hotstar introduces new targeting options for advertisers, keeps pricing highly premium
In Television
How Google’s decision to remove third-party cookies will affect digital advertising
How Google’s decision to remove third-party cookies will affect digital advertising
In Digital
Zee Entertainment’s ‘Indian Pro Music League’ strikes the right chord with partners
Zee Entertainment’s ‘Indian Pro Music League’ strikes the right chord with partners
In Television
Aaj Tak-connected TV is highly effective for advertisers, led to 2.5X brand awareness: Alok Agarwal, CMO, Orientbell Tiles
Aaj Tak-connected TV is highly effective for advertisers, led to 2.5X brand awareness: Alok Agarwal, CMO, Orientbell Tiles
In Television
Hindustan celebrates 21 years in Jharkhand with a 120-page mega issue
Hindustan celebrates 21 years in Jharkhand with a 120-page mega issue
In Print
Hindi news channel News Nation completes eight years
Hindi news channel News Nation completes eight years
In Television
Times Internet signs deal with Twitter to drive content-led solutions
Times Internet signs deal with Twitter to drive content-led solutions
In Digital
India's top brands renew hope in print medium, resume advertising
India's top brands renew hope in print medium, resume advertising
In Print
Verizon Media launches ‘Verizon Media ConnectID’ to support advertisers, publishers, consumers
Verizon Media launches ‘Verizon Media ConnectID’ to support advertisers, publishers, consumers
In Advertising
NBA Code of Ethics be made a part of the Programme Code of Cable TV Rules, demands Rajat Sharma
NBA Code of Ethics be made a part of the Programme Code of Cable TV Rules, demands Rajat Sharma
In Television
Advertisers have started relooking at print, says Amul’s Jayen Mehta
Advertisers have started relooking at print, says Amul’s Jayen Mehta
In Marketing
GroupM launches a supply path optimisation initiative
GroupM launches a supply path optimisation initiative
In Advertising
Advertisers want to be seen in a brand-safe environment, says Wavemaker’s Ajay Gupte
Advertisers want to be seen in a brand-safe environment, says Wavemaker’s Ajay Gupte
In Advertising
Only competition and better tech can make TRP measurement robust, say experts
Only competition and better tech can make TRP measurement robust, say experts
In Television
Digital publishers need to provide advertisers more than just third-party data, say experts
Digital publishers need to provide advertisers more than just third-party data, say experts
In Digital
Our focus is to monetise MX Takatak and scale its user base, says Viraj Jit Singh of MX Player
Our focus is to monetise MX Takatak and scale its user base, says Viraj Jit Singh of MX Player
In Digital
YouTube reaches over 325 million 18+ unique viewers in India month on month
YouTube reaches over 325 million 18+ unique viewers in India month on month
In Digital
BMI Impact: Amid toxic news debate, CNN-News18 to eliminate outrage and bring sanity back on news TV
BMI Impact: Amid toxic news debate, CNN-News18 to eliminate outrage and bring sanity back on news TV
In Television
5G to be a game-changer for marketers and advertisers, says Nikhil Rungta of Verizon Media
5G to be a game-changer for marketers and advertisers, says Nikhil Rungta of Verizon Media
In Advertising
The Indian Society of Advertisers appoints Sushil Matey as CEO
The Indian Society of Advertisers appoints Sushil Matey as CEO
In Advertising
Ad gurus ask brands to show some spine, not to be bogged down by online trolls
Ad gurus ask brands to show some spine, not to be bogged down by online trolls
In Digital