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Mathrubhumi, Malayala Manorama and Times of India unite to invite advertisers
In Print
Festive adspends likely to be better than 2019’s pre-Covid festive levels, say experts
Need real women with real struggles as role models in ads, say brands
A news channel like Good News Today could be a winning formula for advertisers, says Maruti Suzuki’s Shashank Srivastava
Dainik Bhaskar Jodhpur edition publishes mega 120-page edition on 25th anniversary
In Print
We need a cleaner, not toxic environment on news channels, says RSH Global’s Poulomi Roy
Times Now Navbharat onboards 10 top advertisers ahead of launch
Discovery pushes for India-based, mass content to stay relevant
Ad war in horizon as HUL’s Domex dares Reckitt’s Harpic to battleground
Adex likely to increase two-fold over May-July on back of major sporting events
Too much negative tonality in news is extremely disturbing, presenting 24x7 good news content is a nice thought, says Harsha V Agarwal of Emami
SonyLiv brings on board over 50 advertisers for India’s tour of Sri Lanka
In Digital
Bigg Boss’ digital-only version will drive 3X growth in traffic; deliver more subscription, ad revenue: Viacom18's Gourav Rakshit
TOI Bangalore makes way for good times with an 80-page issue
In Print
Neel Pandya joins Pyxis One as CEO, APAC
ASCI to launch mechanism for advertisers to cross-check if campaigns adhere to guidelines
Digital world breathes easy as Google defers third-party cookie phase-out
In Digital
Will Clubhouse make podcasts obsolete?
In Digital
Short Take: Why advertisers must support newspapers
Former ASCI Secretary-General Shweta Purandare launches boutique consultancy ‘Tap-a-Gain’
ShemarooMe Gujarati launched, advertisers invited for brand collaboration
Optimise Media’s India Operations hires Nitin Sabharwal as Chief Operating Officer
Oracle launches world’s first ad measurement technology for 3D in-game environments
In Digital
Taboola teams up with Oracle Moat to introduce video measurement offering, gives advertisers transparency into campaign performance
Kids’ genre is too much ignored, advertisers need to realise its power: Anu Sikka of Viacom18