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Advertisers welcome the ratings for news television, more money to flow into the genre
India Today Group’s Tak app banks on large audience base, content differentiation, personalisation and engagement
In Digital
Absence of TRP won't impact the launch and positioning of Times Now Navbharat SD, says MK Anand of Times Network
2021 Wrapped for Advertisers: How sound helped us rebuild and reconnect
In Digital
Zee5 Intelligence Monitor will offer increased value and differentiation to our advertisers: Rajiv Bakshi of ZEEL
Traditional media to get lion’s share in ad spends for digital-first Truecaller
Taboola’s new deal with Getty Images gives its over 14,000 advertisers instant access to premium stock video
mFilterIt busts unacknowledged, unaccounted and underrepresented myths around digital ad fraud
In Digital
DoubleVerify to acquire OpenSlate
In Digital
Facebook rebranding to propel users towards virtual reality; yet to see impact on advertisers
In Digital
How Telegram aims to become a one-stop marketing solution for brands
In Digital
Advertisers worried as NTO 2.0 may affect reach of select TV channels
Viacom18 banks on festive season for Bigg Boss 15 and The Big Picture, expects a good H2
Zee5 unveils its festive content line-up
Our ‘plans’ to work with BARC on multimedia measurement are progressing in good shape, says Sunil Kataria on being re-elected ISA Chairman
Bigg Boss vs cricket: What's the winning proposition for advertisers?
With fresh content slate, Sony Yay! targets all categories of advertisers this festive season
ASCI’s new ‘Advertising Advice’ service will help brands determine if their ads violate any guideline
Adsolut Media and Gamezop ink business deal to boost ad earnings for publishers
Real estate, OTT, jewellery and e-commerce fuel strong recovery in outdoor advertising
In-depth: Advertisers bank on digital-plus-print hybrid strategy to gain traction
Retailers to emerge as large media players in digital advertising space: Taranjeet Singh of Criteo
In Digital
Our advertising growth has doubled in the last couple of months: Ajay Bhalwankar of Sony Marathi
India TV launches a first-of-its-kind initiative ‘sponsorship by invitation only’
With 30 advertisers on board, Times Now Navbharat emerges as a strong contender in Hindi news space: Experts