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PVR collaborates with Xperia Group to introduce experiential in-cinema advertising
CNBC-TV18 announces 50% hike in advertising rates
In-depth: With back-to-back hits in the first quarter, are advertisers ready to roll the dice on in-cinema advertising?
Parva tries to bring transparency between publishers & advertisers: Raghu Seelamsetty
In Digital
Ad rate hike won’t impact the ad inventory inflow of newspapers, say advertisers
In Print
Drop in IPL’s TV ratings: Advertisers demand ‘make good’ from Star India
Adtech platform Parva seeks to create new opportunities for advertisers to reach premium audiences at scale
In Digital
Brands expect better ROI from IPL this season
In-depth: What is fuelling the growth of Connected TV in India?
Gender pay disparity is a reality but are brands acknowledging it when it comes to their endorsers?
GroupM launches Finecast in India to bring addressable TV ads to Indian advertisers
In-depth: What categories of brands will shine this IPL season?
MiQ partners with Samsung Ads to enable advertisers to reach Samsung Connected TV households
The merger of PVR and Inox to add impetus to their ad revenue
The Trade Desk integrates with Adobe Real-Time Customer Data Platform
Yahoo unveils its latest ad solution ‘Video Lite’ in APAC region
Facebook & Instagram the most popular apps utilised by advertisers in 2021: SocialPeta
In Digital
Airtel RPD data may just give the direction, say top advertisers
News Flash: ASCI releases advertising guidelines for virtual digital assets and services
Can vernacular OTT players catch up with brands’ growing interest in targeting regional audience?
In OTT
Discovery to add 5X hours of original content across channels in 2022
Hoping to rake in 7% of annual revenue during Budget season, says Smriti Mehra of CNBC-TV18
The landing page conundrum; how to treat the outlier data?
ECI’s ban on physical rallies for upcoming Assembly elections is a boon for digital news publishers
In Digital
Top news channels ate into smaller players’ pie; ratings to bring normalcy back