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Brands to splurge on Connected TV advertising this festive season
Brands to splurge on Connected TV advertising this festive season
In Television
Digital radio will provide rich multimedia experience to advertisers, broadcasters, and listeners: Xperi’s Ashruf El Dinary
Digital radio will provide rich multimedia experience to advertisers, broadcasters, and listeners: Xperi’s Ashruf El Dinary
In Radio
AVOD revenue to see growth from SME advertisers in next 3-4 years: Nikhil Gandhi of MX Media
AVOD revenue to see growth from SME advertisers in next 3-4 years: Nikhil Gandhi of MX Media
In OTT
Meta launches No-Cost EMIs for advertisers in India
Meta launches No-Cost EMIs for advertisers in India
In Digital
In-depth: Does the new TV news pecking order reflect in ad rates?
In-depth: Does the new TV news pecking order reflect in ad rates?
In In-depth
MX Player launches ‘MX Advantage’ – a self-serve ad platform for large, medium and small advertisers
MX Player launches ‘MX Advantage’ – a self-serve ad platform for large, medium and small advertisers
In OTT
Indian Society of Advertisers (ISA) Global CEO Conference 2022 to focus on navigating a VUCA 2.0 World
Indian Society of Advertisers (ISA) Global CEO Conference 2022 to focus on navigating a VUCA 2.0 World
In Advertising
Cookie-less future: What other alternatives do advertisers have
Cookie-less future: What other alternatives do advertisers have
In Digital
Google postpones decision to phase out third-party cookies till second half of 2024
Google postpones decision to phase out third-party cookies till second half of 2024
In Digital
In-depth: Small towns to play a major role in radio ad rates recovery to pre-pandemic levels
In-depth: Small towns to play a major role in radio ad rates recovery to pre-pandemic levels
In In-depth
Amazon, Flipkart, Nykaa, Myntra, L’Oreal India, Colorbar, Elle, and many more named as non-compliant advertisers by ASCI
Amazon, Flipkart, Nykaa, Myntra, L’Oreal India, Colorbar, Elle, and many more named as non-compliant advertisers by ASCI
In Advertising
With all the noise around Pride Month, who’s there for the LGBTQ+ community around the year?
With all the noise around Pride Month, who’s there for the LGBTQ+ community around the year?
In Advertising
Spotify, Integral Ad Science & Universal McCann Worldwide come together to provide brand safety solutions for podcast advertisers
Spotify, Integral Ad Science & Universal McCann Worldwide come together to provide brand safety solutions for podcast advertisers
In Digital
Will offer a better proposition to advertisers than legacy platforms: Anil Jayaraj on winning IPL digital rights
Will offer a better proposition to advertisers than legacy platforms: Anil Jayaraj on winning IPL digital rights
In Digital
Radio players need to be realistic, deliberate and pragmatic in response to competition from digital audio players: Abraham Thomas of Big FM
Radio players need to be realistic, deliberate and pragmatic in response to competition from digital audio players: Abraham Thomas of Big FM
In Radio
ASCI releases guidelines on harmful gender stereotypes
ASCI releases guidelines on harmful gender stereotypes
In Advertising
ISA not in favour of discontinuing TV news viewership data, may issue a fresh advisory
ISA not in favour of discontinuing TV news viewership data, may issue a fresh advisory
In Television
Vi rolls out AI/ML based ad-tech platform ‘Vi Ads’
Vi rolls out AI/ML based ad-tech platform ‘Vi Ads’
In Digital
What traditional brands are doing to amp up their first-party data for targeting in a cookieless world
What traditional brands are doing to amp up their first-party data for targeting in a cookieless world
In Marketing
In-depth: Does large-scale advertising by start-ups while announcing mass layoffs make sense?
In-depth: Does large-scale advertising by start-ups while announcing mass layoffs make sense?
In In-depth
Activision Blizzard Media partners with Tyroo to enter India
Activision Blizzard Media partners with Tyroo to enter India
In Digital
Advertisers question relevance of audience coming through landing pages
Advertisers question relevance of audience coming through landing pages
In Television
AajTak launches connected devices stream “Aaj Tak Live News Stream”
AajTak launches connected devices stream “Aaj Tak Live News Stream”
In OTT
The Gen-Z cohort: The dream of the brands, marketers, advertisers
The Gen-Z cohort: The dream of the brands, marketers, advertisers
In Marketing
Future of advertising: Popular AI tools ad agencies are using to enhance impact
Future of advertising: Popular AI tools ad agencies are using to enhance impact
In Digital