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Brands to splurge on Connected TV advertising this festive season
Digital radio will provide rich multimedia experience to advertisers, broadcasters, and listeners: Xperi’s Ashruf El Dinary
In Radio
AVOD revenue to see growth from SME advertisers in next 3-4 years: Nikhil Gandhi of MX Media
Meta launches No-Cost EMIs for advertisers in India
In Digital
In-depth: Does the new TV news pecking order reflect in ad rates?
MX Player launches ‘MX Advantage’ – a self-serve ad platform for large, medium and small advertisers
Indian Society of Advertisers (ISA) Global CEO Conference 2022 to focus on navigating a VUCA 2.0 World
Cookie-less future: What other alternatives do advertisers have
In Digital
Google postpones decision to phase out third-party cookies till second half of 2024
In Digital
In-depth: Small towns to play a major role in radio ad rates recovery to pre-pandemic levels
Amazon, Flipkart, Nykaa, Myntra, L’Oreal India, Colorbar, Elle, and many more named as non-compliant advertisers by ASCI
With all the noise around Pride Month, who’s there for the LGBTQ+ community around the year?
Spotify, Integral Ad Science & Universal McCann Worldwide come together to provide brand safety solutions for podcast advertisers
In Digital
Will offer a better proposition to advertisers than legacy platforms: Anil Jayaraj on winning IPL digital rights
In Digital
Radio players need to be realistic, deliberate and pragmatic in response to competition from digital audio players: Abraham Thomas of Big FM
In Radio
ASCI releases guidelines on harmful gender stereotypes
ISA not in favour of discontinuing TV news viewership data, may issue a fresh advisory
Vi rolls out AI/ML based ad-tech platform ‘Vi Ads’
In Digital
What traditional brands are doing to amp up their first-party data for targeting in a cookieless world
In-depth: Does large-scale advertising by start-ups while announcing mass layoffs make sense?
Activision Blizzard Media partners with Tyroo to enter India
In Digital
Advertisers question relevance of audience coming through landing pages
AajTak launches connected devices stream “Aaj Tak Live News Stream”
The Gen-Z cohort: The dream of the brands, marketers, advertisers
Future of advertising: Popular AI tools ad agencies are using to enhance impact
In Digital