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AAAI-IOAA issue SOP to regulate the outdoor advertising in India
Unruly ties up with MediaCom for its Cultural Connections Research Data
Google introduces AdWords and AdSense for Bengali publishers and advertisers
In Digital
Kaun Banega Crorepati goes digital, arrives on your smartphones with SonyLiv
In Digital
Afternoon slots take a siesta on Hindi GECs
Indian Society of Advertisers re-elects Sunil Kataria as Chairman
comScore opens global access to free viewability measurement
In Digital
Instagram Stories: Giving advertisers more flexibility
In Digital
TLC says 80-85% inventory sold out for Queens of Comedy
LinkedIn launches ‘LinkedIn Audience Network’
In Digital
Commentary: TV viewership data – for whom is it, anyway?
Seven things about TV viewership advertisers must understand
In-depth: Is the premium justified on the HD universe?
In-depth: Kids’ Genre – not a child’s play any more
Advertisers get more value with celebrity hosts: RBNL CEO Tarun Katial
In Radio
In-depth: News genre – building brands and advertising categories
Zenith’s new biannual client survey puts media & entertainment advertisers on top
Facebook gives advertisers more controls
In Digital
Amagi Media appoints Amol Dighe as Business Head
IPL 10: A close look at the overall viewership and advertisers
IPL 10 generates over 6 million mentions on social media: Maxus Mesh study
In Digital
Big FM launches five stations in Maharashtra
In Radio
The ‘Republic’ of advertisers
BBDO India’s Ariel #ShareTheLoad is 9th most successful campaign: The Good Report
ASCI releases guidelines for celebrities in advertising